West Coast LEAF works to make transformative, structural change through law reform, legal advocacy and community engagement, for all women and people who experience gender-based discrimination.
The stylized shapes represent the wholeness of their organization, and the diverse communities they advocate for. The subtle leaf-shape logo is about rebuilding the circle, while reflecting values of justice, accountability, safety & relationality. Quartered shapes point inwards and outwards, forward and upward, all at once. In the negative space, a butterfly dynamically emerges, suggesting a transformative impact. Multiple icons combine into a quilt-like pattern not based on a central hub, yet originating from the circle—a symbol of wholeness, unity, and inclusion.
Meaningful as a single unit, it is multifaceted as a collaborative system. The logo communicates many things: change, intersectionality, strength, community, transformation, cultural storytelling, movement, the inner spark within an individual voice, uniqueness, and the emergence of one's true nature.