Following the 2019 brand refresh by creative agency Pendo, I was approached by BB&Co to design a special print piece for the Royal Botanical Gardens in Ontario. Celebrating their brand story, an enduring legacy in Canada, and highlights of their massive 25 year master plan, the time was right to create an elegant keepsake in tribute to their retiring CEO. Pragmatic design decisions led to a 9" x 12" format that would maximize impact within digital press limitations, while keeping paper waste to a minimum. Sumptuous garden imagery and architectural renderings balanced nicely with articulate, measured storytelling and refined typography to round out this legacy print piece.
Royal Botanical Gardens
- Consultancy: BB&Co Strategic Storytelling
It was a true pleasure to work with you on this special print project, Nancy: personally and professionally. You did such a beautiful job of marrying two somewhat disconnected chunks of content (from two different sources no less) into a cohesive visual whole, resulting in a finished piece that me and our clients are extremely proud of. But equally as impressive as your design sense on this project was your level of service, care and attention. You continually went above and beyond and always did so with the most amazing attitude and sense of partnership. I cannot wait to work together again!
— Bill Baker, Principal