CentralNic Reseller

Logo, Design, Branding, Identity, Concept Development, Style Guide

Client: CentralNic Group PLC

Working with Nancy has been a pleasure and, most importantly, got us the results we needed as an organization. As a full brand launch & retiring of a previous brand, there were major considerations required to see it through successfully. Nancy consistently brought a collaborative, confident, and professional approach to the project, with her creativity shining throughout. The results show how her creative interpretation of our needs and foundations were captured. Nothing but an excellent experience from start to finish.
— Marie Lanyon, Head of Reseller Marketing
(oversaw full rebrand and launch while holding this role)

CentralNic Reseller is a leading worldwide domain registrar that empowers customers to resell domain name related products and services.

Originally tasked to create a minimal evolution of the parent company, a brand revolution was employed for this public-facing brand, for a modern and confident visual identity refresh. Shifting from a rigid corporate look and color palette, CentralNic Reseller focused on real-world networking, further enhanced by an online brand presence that was more personal, user-friendly and relatable.