Finning Traction

I was contacted to create a dual-language logotype expanding upon the custom lettering I designed for the original 2003 Finning wordmark. With more experience and knowledge of constructing letterforms, I was able to work within a very fast timeframe—4 days between first presentation of tight hand lettering drawings to vectorization of final digital files—delivering on schedule for Finning’s intranet site launch, named Traction.