Renewal Development

Renewal Development is a trail-blazing venture with a unique vision: to rescue, relocate, renovate, and repurpose good single-family homes from growing urban areas to non-urban communities.

Inspired by solar panel construction and the modern slanted shed roof style in their pilot project, Renewal Development’s logo design combines key elements of their brand story. While a roof symbolizes stability and a foundational homebase, they also raise the roof in the renewal process: moving the first half of an existing home and then rebuilding the rest towards completion. The assertive triangular shape mirrors an upward/forward/onward action, a stylized lowercase r, and the silhouette of a bullhorn, which speaks of positive social impact and advocacy. Reshaping the landscape of housing and environmental stewardship, Renewal Development is about constructing a future where sustainability, innovation, and community thrive in harmony.

Using the golden mean to get the balance just right!
Logotype shortlist & refinements...
Social icons with existing brand colors.
Unused graphic pattern explorations.