Design

LifeScan

LifeScan, one of the world’s leading blood glucose monitoring companies, partnered with Subplot Design to create a vibrant brand refresh. Alongside their design team I was tasked to explore human, approachable qualities for the rebrand, developing pages of script handlettering executed in various styles, and using a range of drawing implements—dip pens, marker, chisel pens & brush. Shortlisted versions reflecting the right distinct boldness, modern personality, and future-facing approach, were digitized with alternate characters or connecting links considered for each letterform.

Type Brigade

Once known as the Vancouver Typography Meetup Group, Type Brigade is Vancouver’s type speaker series, with regular typography, lettering, and type design talks from local and extended creative communities sharing their mutual love of typography. Along with hosting workshops and events, the growing popularity of the group led them to further promote themselves online with an engaging visual identity.

Public Transit - unpublished

“On a boozy afternoon at St Augustine’s Pub, Lindsay, Anya (Ellis, Hair & Makeup stylist), and Steve thought it would be fun to do a creative project that involved buses, interesting people, and storytelling. (Luckily somebody made a couple of notes on a cocktail napkin.) Shot using the same cast, these images are now part of an ongoing series depicting life on public transit during different time periods, reflecting the social norms of the time.”

The Sensory Supply

The Sensory Supply is a specialty online retailer of high-quality therapeutic & recreational products that help neurodiverse or neurotypical individuals stimulate and regulate their body’s sensory nervous system.

The logo redesign reflects the sensory shop experience and audience expressed as a visual puzzle incorporating multiple themes: the buyer linked to users (bottom arc as pathway), two sides of an S shape, visual stimulation (wide eyed), positive outcome (smile) and a diagonal structure that evokes continuous motion.

Maigo Mika

Maigo Mika is a popular Canadian YouTuber with 228K followers (and growing!) living in the Japanese countryside with her blacksmith husband Jesse, and dog Pancake. Her website, social media & videos aren’t just about a foreign person living in rural Japan—her distinct point of difference are the real-life universal human stories of connection and community through a relatable narrative for a curious global audience.

Everyone Rides

HUB Cycling promotes fun and safe bike education for riders from grade school ages to adult. A dedicated wordmark design was needed for their upcoming promotions across BC. The primary objective was for the creation of a graphic wordmark linked to the existing HUB Cycling visual brand identity in both color and style. The final design addressed a broad list of requirements, featuring a legible geometric sans typeface that is equally playful and roadsafe for all age groups.

Go To Your Room

Go To Your Room is an Interior Decoration & Design business specializing in small room and home space transformations. As Kelly’s work has received high profile recognition, it was time to elevate her visual identity, showcasing her gift of making people’s living spaces look and feel better. Distinctive, timeless typography sets her practice apart, striking a balance between cozy charm and approachable character, alongside a flexible wordmark that represents the culmination of her craft and positive results through her guidance and mindful collaboration.

ChapterKeys

ChapterKeys is an online blog providing key summaries of popular non-fiction books, as a tool to help readers save time and effort, gain a basic understanding, and inspire a lifelong love of reading. “Chapter” instantly brings to mind books, reading, sections of a story, or progression, with an academic or intellectual ambiance. ‘Keys’ imparts the idea of access, solutions, unlocking, understanding, and clarity, while opening doors, both literally and metaphorically.

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