Design

LifeScan

LifeScan, one of the world’s leading blood glucose monitoring companies, partnered with Subplot Design to create a vibrant brand refresh. Alongside their design team I was tasked to explore human, approachable qualities for the rebrand, developing pages of script handlettering executed in various styles, and using a range of drawing implements—dip pens, marker, chisel pens & brush. Shortlisted versions reflecting the right distinct boldness, modern personality, and future-facing approach, were digitized with alternate characters or connecting links considered for each letterform.

Type Brigade

Once known as the Vancouver Typography Meetup Group, Type Brigade is Vancouver’s type speaker series, with regular typography, lettering, and type design talks from local and extended creative communities sharing their mutual love of typography. Along with hosting workshops and events, the growing popularity of the group led them to further promote themselves online with an engaging visual identity.

Public Transit - unpublished

“On a boozy afternoon at St Augustine’s Pub, Lindsay, Anya (Ellis, Hair & Makeup stylist), and Steve thought it would be fun to do a creative project that involved buses, interesting people, and storytelling. (Luckily somebody made a couple of notes on a cocktail napkin.) Shot using the same cast, these images are now part of an ongoing series depicting life on public transit during different time periods, reflecting the social norms of the time.”

Everyone Rides

HUB Cycling promotes fun and safe bike education for riders from grade school ages to adult. A dedicated wordmark design was needed for their upcoming promotions across BC. The primary objective was for the creation of a graphic wordmark linked to the existing HUB Cycling visual brand identity in both color and style. The final design addressed a broad list of requirements, featuring a legible geometric sans typeface that is equally playful and roadsafe for all age groups.

Go To Your Room

Go To Your Room is an Interior Decoration & Design business specializing in small room and home space transformations. As Kelly’s work has received high profile recognition, it was time to elevate her visual identity, showcasing her gift of making people’s living spaces look and feel better. Distinctive, timeless typography sets her practice apart, striking a balance between cozy charm and approachable character, alongside a flexible wordmark that represents the culmination of her craft and positive results through her guidance and mindful collaboration.

ChapterKeys

ChapterKeys is an online blog providing key summaries of popular non-fiction books, as a tool to help readers save time and effort, gain a basic understanding, and inspire a lifelong love of reading. “Chapter” instantly brings to mind books, reading, sections of a story, or progression, with an academic or intellectual ambiance. ‘Keys’ imparts the idea of access, solutions, unlocking, understanding, and clarity, while opening doors, both literally and metaphorically.

Belonging Network

The Adoptive Families Association of BC required a new name, brand refresh and realignment to be inclusive and reflective of all types of people and families served. Working with Vancouver agency Affinity Bridge and writer Pete Pallett, we developed the name Belonging Network, a truly affirming brand name that truly identifies who they are, followed by a graphic visual language to reflect those same qualities.

LJRM Legacy Investments

LJRM is a team of dedicated and experienced experts helping SMBs to diversify, invest and grow promising businesses. Their vision is to create a legacy empowering their ventures to succeed, while making a meaningful difference in the community.

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