Think/Make letterpress card

Concept, Handlettering, Typography, Print, Letterpress, Creative Direction. Self-Promotional

Recognition: Typism 5 annual shortlist
Client: Spicers Canada
Letterpress printing: Blackstone Press
Paper: Mohawk Superfine Eggshell 130lb & 150lb Ultra White
Lamination: Pacific Bindery Services

How lucky was I to work with the incredibly talented Nancy Wu! I have known Nancy for over 20 years and finally had the opportunity to work with her on a special corporate project for Spicers. With her expertise and passion for typography and design, I knew she would be the perfect fit. But it was her personable and thoughtful approach that really resonated with me. Nancy demands a very high level of perfection in all that she does and our project was no exception. Needless, to say, the finished product hit the mark with our customers. Such a talent! I would highly recommend her for any of your projects.
— Brenda Cofield, Business Development Consultant

This limited edition card (580 prints) was designed to give each side equal importance, showcasing letterpress printing and creative contributors, as a multi-purpose Spicers Paper promotional piece. The 2-step idea of THINK (process) & MAKE (execution), reads in either direction and communicates no matter how it's viewed. The concept is that when people THINK (outward, lots of ideation), it leads to the desire to do or MAKE something (inward, thus the blind deboss), to get inspired or start a dialogue, and continue the creative cycle.

200+ words were handlettered using india ink, brushes, nibs, brush pens, fountain pens, markers, and ruling pens in styles that were as diverse, unique and human as ideas and thoughts are. The word THINK also tied in with the card's debut at the 2018 DesignThinkers Vancouver Conference.