Identity

Type Brigade

Once known as the Vancouver Typography Meetup Group, Type Brigade is Vancouver’s type speaker series, with regular typography, lettering, and type design talks from local and extended creative communities sharing their mutual love of typography. Along with hosting workshops and events, the growing popularity of the group led them to further promote themselves online with an engaging visual identity.

Belonging Network

The Adoptive Families Association of BC required a new name, brand refresh and realignment to be inclusive and reflective of all types of people and families served. Working with Vancouver agency Affinity Bridge and writer Pete Pallett, we developed the name Belonging Network, a truly affirming brand name that truly identifies who they are, followed by a graphic visual language to reflect those same qualities.

Sokana

Sokana is a riverside community developed in the heart of Penticton. Surrounded by, and perfectly located within a rich blend of conveniences, nature wineries, and dining options, this South Okanagan development has it all.

CentralNic Reseller

CentralNic Reseller is a leading worldwide domain registrar that empowers customers to resell domain name related products and services.

Originally tasked to create a minimal evolution of the parent company, a brand revolution was employed for this public-facing brand, for a modern and confident visual identity refresh. Shifting from a rigid corporate look and color palette, CentralNic Reseller focused on real-world networking, further enhanced by an online brand presence that was more personal, user-friendly and relatable.

West Coast LEAF

West Coast LEAF works to make transformative, structural change through law reform, legal advocacy and community engagement, for all women and people who experience gender-based discrimination.

CornerPiece Creative

CornerPiece Creative is the creative storytelling venture from independent filmmaker, Nicky Forsman. The brand design is Inspired by her personal philosophy of how "it’s the not the missing pieces that complete one’s life, it's the key piece that initiates it." Using the bracket framing device of filmmaking and photography, the main graphic element is both the descriptive name of her company and a heart, which is at the core of her films (stories with heart and the feels).

eGlass / Hovercam / Pathway

Online education has become a necessity along with finding innovative ways to engage students virtually. eGLASS is a transparent whiteboard with a built-in camera, capturing both instructor and written notes in the same streaming video for classroom and online access. HOVERCAM document cameras project from tabletop to screen in real-time HD resolution and is already a best seller. Hovercam & eGlass are products by parent company, PATHWAY.

Artefact Eyewear

Artefact Eyewear makes wooden glass frames—fashionable art inspired by nature that everyone can wear. “Artefact” has multiple meanings: a rare object made by a human, of cultural or historical interest. The word broken down is Arte: by or using art + Factum: something made. The aim of the logo design was to be versatile, accessible and easily recognizable to be branded in all sizes and materials on handmade pieces or wearable handcrafted pieces of art.

CitySmarts

CitySmarts provides management consulting on business intelligence and data analytics to local governments and city planners. Avoiding literal cityscape or bar chart visuals already tread, an abstract graphic approach was employed that expressed the idea of making complex subject matter simple, understandable and customized to a city's needs. The design solution focused on process over outcomes, as an ongoing process to use data effectively as a city evolves, adjusts and adapts to change.

Pacific Interior Painting

Pacific Interior Painting built up their business via word-of-mouth, working for a network of realtors, interior designers, and contractors. To distinguish themselves from local competitors, a modern, clean and engaging visual identity reflects their affable professionalism, reliability, skill and continued customer satisfaction. Avoiding overused imagery (bright rainbow colors, brushes or rollers), this simple graphic mark conveys angled brushes and interior dimensional space while connecting to the PACIFIC name (blue ocean, peaceful, easy, friendly).

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