Nch’kaỷ was established in 2018 as the economic development arm of the Squamish Nation. Its mandate is to develop, manage and own the active businesses of the Nation, and was created to allow for the separation of business and politics within the group. The name Nch’kaỷ was chosen as a reference to the Great Flood Story that forced Squamish Nation ancestors to tie their canoes to the highest mountain in the territory, Mount Garibaldi, in order to survive.
The initial 2020 logo design references aspirational mountain peaks/Garibaldi in both the icon and letterforms, community movement, an N letterform, cedar rope detailing and the positive outcomes of transformative development. In 2025, the Nch’kaỷ logo and branding system was further developed and expanded upon for future growth.
