Yaaway Media

Yaaway Media
  • Creative Directors: Ben Garfinkel & Mark Busse
  • Design Firm: Industrial Brand
  • Recognition: Communication Arts Design Annual 49 - Best Logomark, GDC.net, Icograda.org (Galleria), AdPages/Business In Vancouver, Branding Element: Logos 2, Blitzmagazine.com

Her energy, passion, drive and terrific attitude are only surpassed by her creativity, design skills and creative process. She has always demonstrated a balanced approach to strategic thinking and design combined with enthusiasm and professionalism. I highly recommend her without reservation to anyone looking to hire a world class design professional without the 'diva' antics that often accompany someone of her skill and experience.
— Mark Busse, Co-Founder and Managing Director

Yaaway Media was an online video sharing social network based on the non-religious aspects of Jesus. The quote marks in the logomark emphasize an exchange of ideas and communication, and represent the 4 books of the Bible chronicling Jesus' life. The cross in the negative space implies the underlying focus of this dialogue, while the color progression suggests a journey from discovery to acceptance. I developed the brand identity further with various print applications, icons and a website reskin.