ChapterKeys is an online blog providing key summaries of popular non-fiction books, as a tool to help readers save time and effort, gain a basic understanding, and inspire a lifelong love of reading. “Chapter” instantly brings to mind books, reading, sections of a story, or progression, with an academic or intellectual ambiance. ‘Keys’ imparts the idea of access, solutions, unlocking, understanding, and clarity, while opening doors, both literally and metaphorically.
The logo design seamlessly merges the synergy and substance of a hardbound book + the letter C into a simple flat style. A modern slab serif typeface captures the idea of literary knowledge coming from a direct source.