HUB Cycling promotes fun and safe bike education for riders from grade school ages to adult. A dedicated wordmark design was needed for their upcoming promotions across BC. The primary objective was for the creation of a graphic wordmark linked to the existing HUB Cycling visual brand identity in both color and style. The final design addressed a broad list of requirements, featuring a legible geometric sans typeface that is equally playful and roadsafe for all age groups.
Everyone Rides
Everyone Rides
We are truly grateful for the wordmark you helped develop for us, especially given such a tight timeline. You have been incredibly gracious and accommodating throughout the process, and we can’t thank you enough. I learned so much along the way, and it was a pleasure to see such an amazing professional at work.
— Lesley Lim, Director of Bike Education, HUB Cycling
