Rosewood Hotel Georgia’s luxurious five-star Vancouver bar experience, led us to build upon themes of mystique, taboo and "half-hidden" as per the Prohibition era. The concept of "Vintage Modern” uses sophisticated letterforms and timeless stylistic cues to bridge the past with the present. A graphic florette comprised from logotype elements, evoke a sense of gathering and energetic celebration, while referencing the mixology aspect of drink ingredients.
Brand applications expand the Vintage Modern theme across a comprehensive range of forms and materials including pre-1930’s liquor prescription invites, pewter lapel pins, copper mugs, foil-stamped business cards, custom envelopes, patterned hand towels, lobby posters, turndown cards, leather menu covers and limited-edition bitters labels. Along with print and digital ads, a strategically veiled website was also developed to entice patrons to indulge in moments of mystery and leisure.