Prohibition at Rosewood Hotel Georgia

Prohibition at Rosewood Hotel Georgia
  • Design/Creative Direction in partnership w/ Johnathon Vaughn Strebly
  • Advertising & Website Photography: Adam Blasberg
  • Print Management: Scott Pelly
  • More images in BLOG article, "Outtakes"
  • Recognition: Abstract Logo

You have supported us every step of the way from the conceptual to the guidance on design and ultimately the delivery of what I term a very successful project. You both have been absolutely superb. I was always impressed by the level of commitment and talent that you brought to the meetings. I would be amiss if I did not specifically mention both of you as a major factor in the success we have enjoyed since the opening of Prohibition.
— Khaled Al Idrissi, Director of Sales & Marketing

Rosewood Hotel Georgia’s luxurious five-star Vancouver bar experience, led us to build upon themes of mystique, taboo and "half-hidden" as per the Prohibition era. The concept of "Vintage Modern” uses sophisticated letterforms and timeless stylistic cues to bridge the past with the present. A graphic florette comprised from logotype elements, evoke a sense of gathering and energetic celebration, while referencing the mixology aspect of drink ingredients.

Brand applications expand the Vintage Modern theme across a comprehensive range of forms and materials including pre-1930’s liquor prescription invites, pewter lapel pins, copper mugs, foil-stamped business cards, custom envelopes, patterned hand towels, lobby posters, turndown cards, leather menu covers and limited-edition bitters labels. Along with print and digital ads, a strategically veiled website was also developed to entice patrons to indulge in moments of mystery and leisure.