Typography

Typographic Perpetual Calendar

Combining a passion for typography and print design made for the perfect team project. Building upon Mitchell Digital’s creative collaborations program, their platform asks “how can Design Teams leverage the mindfulness of design for the greater good?” In our case, we created a useful, prestige keepsake that wouldn’t feel disposable, nor date quickly. This perpetual desk calendar is as flexible and diverse as the typographic styles, paper surfaces and colour combinations used throughout, while demonstrating Mitchell’s digital capabilities and support partners.

Think/Make letterpress card

This limited edition card (580 prints) was designed so each paper surface (laminated together prior to printing) was equally important and integrated conceptually to the letterpress print technique. It had to work hard to connect with an audience of designers and creative directors, while being broad enough for anyone to understand and appreciate. Incorporating creative credits and Spicers corporate brand colours, this would be used as a multi-purpose promotional piece across Canada.

Sacred Canopy

Sacred Canopy Society is a storytelling guild sharing sacred stories to connect and unite cultural communities. The guild acts as a hub for developing and distributing story guild resources, connecting deeply with the human experience via theater arts and performance. The logo design hints at storytelling and building blocks using a combination of shapes to suggest sound, digital feeds & window frames (with both artistic and holistic symbolism). This combination of graphic elements serves the idea of linking different stories, faiths, cultures, performers, and audiences.

Emergent Properties

Emergent Properties creatively leads the design, development, ownership and management of large, mixed-use buildings. Building upon the philosophical approach of emergence, the theme of “Gestalt” (a form or shape, where the whole is greater than the sum of its parts) describes their unique process as it relates to Emergent, leading to innovative solutions. The letterforms are incomplete yet easily understood by mentally filling in the gaps, regardless of typographic orientation within the changing, modular logo.

Numena

Based in Denmark, Numena (meaning “a thing in itself inaccessible to experience”) is a secure online space for exchanging information as “your safe window to the world.” The notion of safeguarding data in a connected world (the internet) focuses on shared user connectivity within layers of encryption and a solid wall of protection. Whatever type of work being executed or shared from end to end via zero-knowledge services, Numena offers secure community services for online productivity and collaboration.

Vancouver Sun Infographics

Infographic series created for the Vancouver Sun’s Weekend Review. Content would be supplied by newspaper librarian, Kate Bird, who compiles all the statistics and information. Concept, design, typographic layout and illustration—or on the rare occasion, photography + Photoshop—would be developed and completed within 1-1.5 weeks time, always working within the same rectangular space.

Prohibition at Rosewood Hotel Georgia

Rosewood Hotel Georgia’s luxurious five-star Vancouver bar experience, led us to build upon themes of mystique, taboo and "half-hidden" as per the Prohibition era. The concept of "Vintage Modern” uses sophisticated letterforms and timeless stylistic cues to bridge the past with the present. A graphic florette comprised from logotype elements, evoke a sense of gathering and energetic celebration, while referencing the mixology aspect of drink ingredients.

Ideation + Concept Work

I’m often asked to develop concept work in the form of numerous briskly sketched ideas or digital comps. Although the finished work may be completed by other creatives, I am always grateful for the regular work, knowing I am valued by creative directors and clients for my speed, flexibility, quick-thinking and wealth of ideation output. I often tell students there’s always more than one way to tell a story visually and for logo design this is no exception.

Earls

Earls was known for fun casual dining experiences, with their share of California & animal-themed motifs. Styles change and so had their target market (urban singles, modern couples). This logo—in use for a decade—reflected that shift, revealing a simpler grown up attitude for the restaurant chain. The classic Earls typography was replaced with a proprietary wordmark, accompanied by a graphic illustration denoting the new offerings in the bar & drink area of their sleek renovated space.

MT Enviro Tank

MT Enviro Tank specializes in the detection and removal of furnace oil tanks from residential and commercial properties with minimal disruption to the landscape. Their environmental consulting division, MT Enviro Tech, remediates soil contaminated by hydrocarbons from leaking tanks. To stay competitive and current, simplified naming and a brand refresh was required. The custom logotype uses color to convey each division's focus (land/earth vs. enviro/technical), while the graphic shape (oil drop or lifted tank) connects them visually.

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