Branding

Type Brigade

Once known as the Vancouver Typography Meetup Group, Type Brigade is Vancouver’s type speaker series, with regular typography, lettering, and type design talks from local and extended creative communities sharing their mutual love of typography. Along with hosting workshops and events, the growing popularity of the group led them to further promote themselves online with an engaging visual identity.

CitySmarts

CitySmarts provides management consulting on business intelligence and data analytics to local governments and city planners. Avoiding literal cityscape or bar chart visuals already tread, an abstract graphic approach was employed that expressed the idea of making complex subject matter simple, understandable and customized to a city's needs. The design solution focused on process over outcomes, as an ongoing process to use data effectively as a city evolves, adjusts and adapts to change.

Pacific Interior Painting

Pacific Interior Painting built up their business primarily via word-of-mouth, working for a network of realtors, interior designers, friends and contractors. To distinguish themselves from local competitors, a modern, clean and engaging visual identity reflects their affable professionalism, reliability, skill and continued customer satisfaction.

Domain Funding

Domain Funding is a boutique private mortgage investment firm defined as a true expert in loan origination and administration for commercial mortgages. The multi-layered logo design confidently demonstrates their collaborative nature, their ability to adapt as needed, and their focus towards quick, direct solutions for their investors. Likewise, the tri-colour design addresses the sub-brand divisions associated with the Domain company name.

The IBD Centre of BC

Inflammatory bowel disease (IBD) is an unpreventable, complex, chronic, relapsing and often debilitating lifelong disease that does not yet have a cure. The IBD Centre of BC is committed to IBD care, education and research. The brand identity focuses on the i in IBD:
• In the middle is the I, the individual living with this life-changing disease. It is deeply personal with the goal to help patients turn stigma/danger/fear (!) upside down. (i)

BC New Democratic Party

The BCNDP is the provincial arm of The New Democratic Party in British Columbia. A brand refresh was initiated in preparation for a pivotal 2017 election year. Starting with a historical audit of the visual language for provincial, federal and competitor parties, common strengths and areas for forward momentum were highlighted and built upon. Every logo element was scrutinized and refined, from the smallest graphic detail, to typography and colour for every use of print and digital branding.

Attendease

Attendease is a cloud-based events management platform for users to effortlessly create, manage and organize event planning. Supporting their positioning line of “Simplify. Organize. Grow.” I was tasked to develop the primary Hive/Bee design concepts and visual language to tie in with themes of strength, sharing, collaboration, organization and productivity.

Harrison Hot Springs Resort & Spa

Harrison Hot Springs Resort & Spa has been the favourite short trip getaway in the lower mainland area for many families and couples. With the same visual identity for over a decade, it was time to refresh the main brand & spa while keeping focus on their core audiences and main features: their unique hot springs, water recreation and relaxation.

Sacred Canopy

Sacred Canopy Society is a storytelling guild sharing sacred stories to connect and unite cultural communities. The guild acts as a hub for developing and distributing story guild resources, connecting deeply with the human experience via theater arts and performance. The logo design hints at storytelling and building blocks using a combination of shapes to suggest sound, digital feeds & window frames (with both artistic and holistic symbolism). This combination of graphic elements serves the idea of linking different stories, faiths, cultures, performers, and audiences.

Emergent Properties

Emergent Properties creatively leads the design, development, ownership and management of large, mixed-use buildings. Building upon the philosophical approach of emergence, the theme of “Gestalt” (a form or shape, where the whole is greater than the sum of its parts) describes their unique process as it relates to Emergent, leading to innovative solutions. The letterforms are incomplete yet easily understood by mentally filling in the gaps, regardless of typographic orientation within the changing, modular logo.

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