This limited edition card (580 prints) was designed to give each side equal importance, showcasing letterpress printing and creative contributors, as a multi-purpose Spicers Paper promotional piece. The 2-step idea of THINK (process) & MAKE (execution), reads in either direction and communicates no matter how it's viewed. The concept is that when people THINK (outward, lots of ideation), it leads to the desire to do or MAKE something (inward, thus the blind deboss), to get inspired or start a dialogue, and continue the creative cycle.
200+ words were handlettered using india ink, brushes, nibs, brush pens, fountain pens, markers, and ruling pens in styles that were as diverse, unique and human as ideas and thoughts are. The word THINK also tied in with the card's debut at the 2018 DesignThinkers Vancouver Conference.