CARAVAN was proposed as a travelling festival initiated to celebrate the best of the Thompson Okanagan region, including fresh produce, wine, recreation, First Nations culture, and yoga retreats. The logomark brings together varied letterforms travelling in single file, adopting cues from the Thompson Okanagan Tourism Association brand palette and textured qualities from the BC Tourism identity. The variations in type evoke the rugged, ever-changing landscape of the beautiful country as well as the exciting diversity of events, vendors & goods featured. Concept development included illustration art direction with online brand applications.
- Creative Direction: Nick Richards, Jenn Hicks
- Agency: Will
Nancy's deep understanding of brand and design is a huge asset to anyone lucky enough to work with her. She never fails to surprise with her creativity, conceptual thinking and attention to detail. I wouldn't hesitate to recommend her to anyone looking to solve a complex problem with a simple and clever design solution. Where there's a Wu, there's a way!
— Nick Richards, Founder & Executive Creative Director