Design

LifeScan

LifeScan, one of the world’s leading blood glucose monitoring companies, partnered with Subplot Design to create a vibrant brand refresh. Alongside their design team I was tasked to explore human, approachable qualities for the rebrand, developing pages of script handlettering executed in various styles, and using a range of drawing implements—dip pens, marker, chisel pens & brush. Shortlisted versions reflecting the right distinct boldness, modern personality, and future-facing approach, were digitized with alternate characters or connecting links considered for each letterform.

Type Brigade

Once known as the Vancouver Typography Meetup Group, Type Brigade is Vancouver’s type speaker series, with regular typography, lettering, and type design talks from local and extended creative communities sharing their mutual love of typography. Along with hosting workshops and events, the growing popularity of the group led them to further promote themselves online with an engaging visual identity.

Public Transit - unpublished

“On a boozy afternoon at St Augustine’s Pub, Lindsay, Anya (Ellis, Hair & Makeup stylist), and Steve thought it would be fun to do a creative project that involved buses, interesting people, and storytelling. (Luckily somebody made a couple of notes on a cocktail napkin.) Shot using the same cast, these images are now part of an ongoing series depicting life on public transit during different time periods, reflecting the social norms of the time.”

Royal Botanical Gardens

Following the 2019 brand refresh by creative agency Pendo, I was approached by BB&Co to design a special print piece for the Royal Botanical Gardens in Ontario. Celebrating their brand story, an enduring legacy in Canada, and highlights of their massive 25 year master plan, the time was right to create an elegant keepsake in tribute to their retiring CEO. Pragmatic design decisions led to a 9" x 12" format that would maximize impact within digital press limitations, while keeping paper waste to a minimum.

CornerPiece Creative

CornerPiece Creative is the creative storytelling venture from independent filmmaker, Nicky Forsman. The brand design is Inspired by her personal philosophy of how "it’s the not the missing pieces that complete one’s life, it's the key piece that initiates it." Using the bracket framing device of filmmaking and photography, the main graphic element is both the descriptive name of her company and a heart, which is at the core of her films (stories with heart and the feels).

eGlass / Hovercam / Pathway

Online education has become a necessity along with finding innovative ways to engage students virtually. eGLASS is a transparent whiteboard with a built-in camera, capturing both instructor and written notes in the same streaming video for classroom and online access. HOVERCAM document cameras project from tabletop to screen in real-time HD resolution and is already a best seller. Hovercam & eGlass are products by parent company, PATHWAY.

Meadowridge School

Meadowridge School is an independent IB continuum world school, celebrating learning with a distinctive culture of caring, creativity, academic challenge, communication and intercultural understanding. While their existing crest design referenced their physical location and community metaphorically, there were challenges with certain applications and preferences towards less rigidity. I was employed to refresh the mark, exploring various pathways while injecting vitality, and progressive thinking from leadership beyond the nature/nurture rationale.

Canadian Museums Association

The Canadian Museums Association represents government funded organizations, with a specialized audience of museum professionals dedicated to preserving and presenting Canada’s cultural heritage nationwide and abroad. My task was to develop visual concepts and rationale to modernize their aged, monolithic brand to be more approachable, inclusive and relevant to its stakeholders. The goal was to communicate the varied connections that CMA fosters through their partnerships, while remaining broad and politically sound as a federal, bilingual and non-public facing organization.

Market One

Market One Media Group is a content marketing, strategy and creation boutique agency. As the company matured, a design rebrand and simplified name (MarketOne) was implemented to reflect a digital-first world with a modern, sophisticated look and luxury feel. The creation of an abbreviated icon and unique wordmark was led by Vancouver creative agency, Pendo.

Artefact Eyewear

Artefact Eyewear makes wooden glass frames—fashionable art inspired by nature that everyone can wear. “Artefact” has multiple meanings: a rare object made by a human, of cultural or historical interest. The word broken down is Arte: by or using art + Factum: something made. The aim of the logo design was to be versatile, accessible and easily recognizable to be branded in all sizes and materials on handmade pieces or wearable handcrafted pieces of art.

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