Once known as the Vancouver Typography Meetup Group, Type Brigade is Vancouver’s type speaker series, with regular typography, lettering, and type design talks from local and extended creative communities sharing their mutual love of typography. Along with hosting workshops and events, the growing popularity of the group led them to further promote themselves online with an engaging visual identity.
“On a boozy afternoon at St Augustine’s Pub, Lindsay, Anya (Ellis, Hair & Makeup stylist), and Steve thought it would be fun to do a creative project that involved buses, interesting people, and storytelling. (Luckily somebody made a couple of notes on a cocktail napkin.) Shot using the same cast, these images are now part of an ongoing series depicting life on public transit during different time periods, reflecting the social norms of the time.”
Market One Media Group (MMG) is a collaborative content marketing, strategy and creation boutique agency, developing premium content media. As the company matured, a design rebrand and simplified company name (MarketOne) was required to demonstrate a digital first world for their clients and audiences with a modern, clean, sophisticated look and luxury feel. The opportunity to create an abbreviated icon and unique wordmark was brought forth with creative direction and refinement led by Vancouver creative agency, Pendo.
Artefact Eyewear makes wooden glass frames—fashionable art inspired by nature that everyone can wear. “Artefact” has multiple meanings: a rare object made by a human, of cultural or historical interest. The word broken down is Arte: by or using art + Factum: something made. The aim of the logo design was to be versatile, accessible and easily recognizable to be branded in all sizes and materials on handmade pieces or wearable handcrafted pieces of art.
CitySmarts provides management consulting on business intelligence and data analytics to local governments and city planners. Avoiding literal cityscape or bar chart visuals already tread, an abstract graphic approach was employed that expressed the idea of making complex subject matter simple, understandable and customized to a city's needs. The design solution focused on process over outcomes, as an ongoing process to use data effectively as a city evolves, adjusts and adapts to change.
Pacific Interior Painting built up their business primarily via word-of-mouth, working for a network of realtors, interior designers, friends and contractors. To distinguish themselves from local competitors, a modern, clean and engaging visual identity reflects their affable professionalism, reliability, skill and continued customer satisfaction.
Combining a passion for typography and print design made for the perfect team project. Building upon Mitchell Digital’s creative collaborations program, their platform asks “how can Design Teams leverage the mindfulness of design for the greater good?” In our case, we created a useful, prestige keepsake that wouldn’t feel disposable, nor date quickly. This perpetual desk calendar is as flexible and diverse as the typographic styles, paper surfaces and colour combinations used throughout, while demonstrating Mitchell’s digital capabilities and support partners.
Domain Funding is a boutique private mortgage investment firm defined as a true expert in loan origination and administration for commercial mortgages. The multi-layered logo design confidently demonstrates their collaborative nature, their ability to adapt as needed, and their focus towards quick, direct solutions for their investors. Likewise, the tri-colour design addresses the sub-brand divisions associated with the Domain company name.
Georgia Main Food Group is the new corporate brand name for the food operations of H.Y. Louie, a successful family-led business started in 1903. This name comes from the location of the founder’s first grocery store on Georgia Street near Main in Vancouver’s Chinatown, where local food markets still operate today. Historical moodboards were compiled to inform stylistic details, tone, colour and typographic approaches to set Georgia Main apart from their competitors.
Concept page designs for the 2017 Canadian Pacific Fact Book were explored, balancing heavy data with a modern, corporate aesthetic. The task was to adopt the colour palette and typography of their developing annual report with their national employee publication. Sample spreads used existing imagery as well as proposed graphic applications, which were incorporated into the final version produced by Edelman Canada’s design team for company-wide circulation.