Design

Type Brigade

Once known as the Vancouver Typography Meetup Group, Type Brigade is Vancouver’s type speaker series, with regular typography, lettering, and type design talks from local and extended creative communities sharing their mutual love of typography. Along with hosting workshops and events, the growing popularity of the group led them to further promote themselves online with an engaging visual identity.

Public Transit - unpublished

“On a boozy afternoon at St Augustine’s Pub, Lindsay, Anya (Ellis, Hair & Makeup stylist), and Steve thought it would be fun to do a creative project that involved buses, interesting people, and storytelling. (Luckily somebody made a couple of notes on a cocktail napkin.) Shot using the same cast, these images are now part of an ongoing series depicting life on public transit during different time periods, reflecting the social norms of the time.”

CitySmarts

CitySmarts provides management consulting on business intelligence and data analytics to local governments and city planners. Avoiding literal cityscape or bar chart visuals already tread, an abstract graphic approach was employed that expressed the idea of making complex subject matter simple, understandable and customized to a city's needs. The design solution focused on process over outcomes, as an ongoing process to use data effectively as a city evolves, adjusts and adapts to change.

Pacific Interior Painting

Pacific Interior Painting built up their business primarily via word-of-mouth, working for a network of realtors, interior designers, friends and contractors. To distinguish themselves from local competitors, a modern, clean and engaging visual identity reflects their affable professionalism, reliability, skill and continued customer satisfaction.

Typographic Perpetual Calendar

Combining a passion for typography and print design made for the perfect team project. Building upon Mitchell Digital’s creative collaborations program, their platform asks “how can Design Teams leverage the mindfulness of design for the greater good?” In our case, we created a useful, prestige keepsake that wouldn’t feel disposable, nor date quickly. This perpetual desk calendar is as flexible and diverse as the typographic styles, paper surfaces and colour combinations used throughout, while demonstrating Mitchell’s digital capabilities and support partners.

Domain Funding

Domain Funding is a boutique private mortgage investment firm defined as a true expert in loan origination and administration for commercial mortgages. The multi-layered logo design confidently demonstrates their collaborative nature, their ability to adapt as needed, and their focus towards quick, direct solutions for their investors. Likewise, the tri-colour design addresses the sub-brand divisions associated with the Domain company name.

Georgia Main Food Group

Georgia Main Food Group is the new corporate brand name for the food operations of H.Y. Louie, a successful family-led business started in 1903. This name comes from the location of the founder’s first grocery store on Georgia Street near Main in Vancouver’s Chinatown, where local food markets still operate today. Historical moodboards were compiled to inform stylistic details, tone, colour and typographic approaches to set Georgia Main apart from their competitors.

CP Investor Fact Book

Concept page designs for the 2017 Canadian Pacific Fact Book were explored, balancing heavy data with a modern, corporate aesthetic. The task was to adopt the colour palette and typography of their developing annual report with their national employee publication. Sample spreads used existing imagery as well as proposed graphic applications, which were incorporated into the final version produced by Edelman Canada’s design team for company-wide circulation.

Positive Edge

Mike Porter is a cycling instructor, fitness coach, and all about STAYING POSITIVE. He is also my friend and one of many who helped me towards a balanced life empowered by fitness. When the time came to start his own business on the East Coast, I got the call to design his logo. While he responded to a formal briefing questionnaire, I knew what it needed to be, integrating key elements of classic design, Mike’s personal tastes and how we both felt about pushing ourselves athletically.

Greg Blue Photography

Specialization in high-end custom portraiture led to a radical shift for photographer Greg Blue. The distinctive monogram depicts his collaborative “process to product” approach covering the emotional & rational sides of one’s personality. There is the thoughtful process of conceptualizing an individual’s story, balanced with the technical aspect of capturing the final image, or product. Also shown is an alternate concept with initial brand applications.

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