Harrison Hot Springs Resort & Spa has been the favourite short trip getaway in the lower mainland area for many families and couples. With the same visual identity for over a decade, it was time to refresh the main brand & spa while keeping focus on their core audiences and main features: their unique hot springs, water recreation and relaxation.
I worked closely with the agency towards a vibrant and appropriate solution that would work across a multitude of formats (from digital banners to room keys and everything in between) while drawing out the best of what HHS has to offer. A thorough brand audit was executed followed by the development of 3 distinct themes: Escape to Nature (timeless, beautifully crafted, textural qualities), Resort-Retreat-Recreation (using the international hot spring cue of heat vapors as a graphic device) & Simple Pleasures (minimalist linear wave pattern). Concept 1 was approved by the client soon after the presentation, allowing the agency to initiate brand executions for print & web re-skin, while I developed the brand standards guide to provide synergy for both advertising & in-house production teams.