Midori

Midori
  • Creative Director & Copywriting: Katie Ainsworth
  • Agency: Grey Advertising

Midori is an modern, sophisticated urban development located in the heart of Metrotown. The unique, art-inspired architecture of the building incorporates a curved exterior detail, bringing forth a sense of fluidity and movement. Thus the handwritten, human quality of script lettering (reminiscent of distinctive upscale fashion brands) reflects the clean, stylish fashion-forward sensibility of the target audience and the surrounding location. My role also included developing brand moodboards for photographic style & showroom as well as initial conceptual design of brand applications.

/midori