Online education has become a necessity along with finding innovative ways to engage students virtually. eGLASS is a transparent whiteboard with a built-in camera, capturing both instructor and written notes in the same streaming video for classroom and online access. HOVERCAM document cameras project from tabletop to screen in real-time HD resolution and is already a best seller. Hovercam & eGlass are products by parent company, PATHWAY.
My task was to refresh these 3 brands as a cohesive family—maintaining flexibility for social media while prioritizing the flagship eGlass product for their marketing teams to implement. Many paths of conceptual exploration were pursued to build integrity and encourage breakthrough visual presence amongst competitors. In the end, a reluctance to deviate from the original frame logo meant the eGlass brand evolution was dialed back to align with a consistent typographic family to link up the brands. A robust style guide also provided a sound rationale to help their web design, social, PR and trade show teams adapt every brand touchpoint for a confident public launch.