My mission is to build strong relationships between clients and creative, and between product and audience. In every project, I strive to balance beautiful design with intelligence, appropriateness and purpose. Even with years of agency & studio experience, there's always more to learn while bringing the value of design to light. Creative storytelling that is bold, distinctive, and smart—that's what I aim for. I obsess about details, so clients don't have to.
I'm a hard-working senior designer, art director and illustrator specializing in logo design, idea generation, concept and brand development. Experienced in typography, visual identities, packaging design, print and web communications, I am interested in all areas of brand design and creative.
Dedicated, resourceful, focused, always curious, open to learning new things and thinking about the bigger picture...that's me.
Educated at The University of British Columbia and Capilano University, I have over 25 years of design experience working with creative firms including Rethink, Karacters Design, DDB Canada, TAXI, Cossette, Spring, Free Agency Creative, Subplot Design, Will Creative, Here Be Monsters, Full Punch & 123w. I was a contributor to design blogs FeltAndWire & Lovely Package, a continuing guest critic, a design competition judge, sessional instructor at Emily Carr University of Art + Design and Langara College, and a past Professional Member of the Society of Graphic Designers of Canada. I'm currently an organizing member of Type Brigade and sessional instructor and mentor at Capilano University.
I continue to support and educate the creative community with personal mentorships, publication reviews, design talks (Creative Pulse, Type Brigade, The Quickie for Designers podcast, The DESIGNED podcast) and guest student critiques. Recognized by Communication Arts, Applied Arts, Lotus Awards, GDC/BC Salazar Awards, HOW Magazine, Identity Magazine, New York Festivals, Advertising & Design Club of Canada, Uppercase Magazine and GDC/Graphex Awards, my work has also appeared in over 70 international design publications and blogs. I live and create in beautiful Vancouver, Canada, with my origami artist husband and creative kid.