Attendease is a cloud-based events management platform for users to effortlessly create, manage and organize event planning. Supporting their positioning line of “Simplify. Organize. Grow.” I was tasked to develop the primary Hive/Bee design concepts and visual language to tie in with themes of strength, sharing, collaboration, organization and productivity. Working with HCMA, design consideration was taken towards crafting a logo and versatile graphic language (using distinctive hexagon/honeycomb shapes) that would provide easy recognition and adaptability alone as well as in clusters, intersections or structures promoting organic growth.