Meadowridge School is an independent IB continuum world school, celebrating learning with a distinctive culture of caring, creativity, academic challenge, communication and intercultural understanding. While their existing crest design referenced their physical location and community metaphorically, there were challenges with certain applications and preferences towards less rigidity. I was employed to refresh the mark, exploring various pathways while injecting vitality, and progressive thinking from leadership beyond the nature/nurture rationale. The foundation of nature was inherent in my research, site visit and learning materials, enabling the not-so-hidden leaf motif to thrive as their core foundation in this refreshed crest design.
Working with Nancy was amazing! She took the time to fully understand our school and our uniqueness. She is patient, creative, and professional. Her willingness to explore different paths and alternatives made us feel that she was invested in our organization and listened to what we had to say.
— Christy Kazulin, Director of Marketing & Communications