CitySmarts provides management consulting on business intelligence and data analytics to local governments and city planners. Avoiding literal cityscape or bar chart visuals already tread, an abstract graphic approach was employed that expressed the idea of making complex subject matter simple, understandable and customized to a city's needs. The design solution focused on process over outcomes, as an ongoing process to use data effectively as a city evolves, adjusts and adapts to change. Reflecting the reality of of ever-improving technologies and constant change as a city grows, the logo also incorporates the letterforms of the CitySmarts name as a mnemonic device in a fluid yet thoughtful manner.
Working with you Nancy was a pleasure from start to finish. The simplicity and elegance of your work belies your vast knowledge and expertise in brand and logo design, your supreme attention to detail, and your relentless exploration for the best product. Fashions change over time but I am confident that the strong foundations of your design process will give our logo staying power well into the future!
— Felim Donnelly, Founder and Principal