Pacific Interior Painting

Pacific Interior Painting

Pacific Interior Painting built up their business primarily via word-of-mouth, working for a network of realtors, interior designers, friends and contractors. To distinguish themselves from local competitors, a modern, clean and engaging visual identity reflects their affable professionalism, reliability, skill and continued customer satisfaction.

Avoiding overused imagery (bright rainbow colors, paint brushes or rollers), a simple graphic mark was designed to convey painting and interior space while connecting to the attributes in the PACIFIC name (blue ocean, peaceable, easy, friendly). As Pacific Interior Painting is not a consumer-facing brand, the logo would primarily function on invoices, business cards and social media applications.