EAB (Exchange-A-Blade) provides building trades with high quality power tool accessories at competitive prices. The graphic shape surrounding the logotype is inspired from the carbide tip found in EAB's best-selling saw blades while the angled shape conveys an active, forward momentum found in their powerful cutting and drill products. StaySharp—their non-exchangable blade product line—was given the same slanted treatment and graphic A in the logotype thus creating a connection between both brands and reinforcing the sense of sharpness in the letterforms. The 5-month long rebrand project included new logos for both EAB & the StaySharp sub-brand along with graphic elements/icon system for product differentiation & retail, company stationery, sale sheets, retail POP & POS materials, trilingual product packaging design system and brand guidelines.
Nancy understands the realities of developing and implementing brand identities for the real world, and of finding the 'optimal solution' to the inevitable challenges that rebranding throws up. Her creative abilities are second-to-none, and her passion for her craft comes through in every project, large or small. Nancy is a joy to work with! I'd enthusiastically recommend her to anyone looking for a top-notch visual communications professional.
— Eric F. Wilson, Rebrand Project Manager