FInning

FInning
  • Creative Director: James Bateman
  • Agency: Karacters Design Group/DDB Canada

I've known Nancy going on 10 years, and during that time have had the pleasure of working with her on three very different brand identity projects. Her creative abilities are second-to-none, and her passion for her craft comes through in every project.
— Eric F. Wilson, International Corporate Brand Manager

Long recognized as the largest distributor of Caterpillar equipment in the world, Finning desired a strong brand identity to balance the powerful product brand of CAT while unifying the Finning brand under a new platform of delivering Solutions and Services. The revitalized logotype with custom letterforms was designed to convey progressive confidence in their leadership position. UK typographer Jeremy Tankard, was hired to review the letterforms for any further refinements, advising me with minor changes to the letters F and G to increase readability at smaller sizes.