Market One Media Group (MMG) is a collaborative content marketing, strategy and creation boutique agency, developing premium content media. As the company matured, a design rebrand and simplified company name (MarketOne) was required to demonstrate a digital first world for their clients and audiences with a modern, clean, sophisticated look and luxury feel. The opportunity to create an abbreviated icon and unique wordmark was brought forth with creative direction and refinement led by Vancouver creative agency, Pendo. Following concept sketches and typographic explorations, final selects were shortlisted towards a bold, crisp-edged M1 icon and a supporting custom wordmark (completed by typographer Heather Cran) that combined similar qualities of thick verticals, sharp terminals and matching serifs in the letterforms. Capping off the right balance of confidence and strength was a vibrant brand color, best expressed for this distinct digital company.