Market One Media Group is a content marketing, strategy and creation boutique agency. As the company matured, a design rebrand and simplified name (MarketOne) was implemented to reflect a digital-first world with a modern, sophisticated look and luxury feel. The creation of an abbreviated icon and unique wordmark was led by Vancouver creative agency, Pendo. Following concept sketches and typographic explorations, a bold, crisp-edged M1 icon and custom wordmark (completed by typographer Heather Cran) was developed, combining thick verticals, sharp terminals and matching serifs in the letterforms. Capping off the right balance of confidence and strength was a vibrant brand blue, best expressed for this distinctive digital company.