Concept page designs for the 2017 Canadian Pacific Fact Book were explored, balancing heavy data with a modern, corporate aesthetic. The task was to adopt the colour palette and typography of their developing annual report with their national employee publication. Sample spreads used existing imagery as well as proposed graphic applications, which were incorporated into the final version produced by Edelman Canada’s design team for company-wide circulation.
Privately owned and operated for 35 years, Westcoast Air specialized in business and scenic travel in the Vancouver/Victoria area. With changes and growth within the company (prior to Harbour Air Seaplanes' 2010 acquisition), a contemporary identity was created while remaining mindful of their successful track record and heritage. The seagull continues to be a powerful symbol for longevity and reflects the natural beauty of their travel routes.
Rosewood Hotel Georgia’s luxurious five-star Vancouver bar experience, led us to build upon themes of mystique, taboo and "half-hidden" as per the Prohibition era. The concept of "Vintage Modern” uses sophisticated letterforms and timeless stylistic cues to bridge the past with the present. A graphic florette comprised from logotype elements, evoke a sense of gathering and energetic celebration, while referencing the mixology aspect of drink ingredients.
For over 40 years, Colette Gouin has been passionate with her painting, emotively capturing the raw colour and textures of nature on large scale canvases. Promotional pieces for Colette's 2014 Vancouver exhibition celebrate her “Seduction by Colour”, providing viewers and fans alike a closer glimpse at the dynamic energy found in her beautifully layered brushwork. The show was a resounding success with the majority of works sold and proceeds of select pieces donated to Pediatric Cancers Survivorship Society of BC.
Yaaway Media was an online video sharing social network based on the non-religious aspects of Jesus. The quote marks in the logomark emphasize an exchange of ideas and communication, and represent the 4 books of the Bible chronicling Jesus' life. The cross in the negative space implies the underlying focus of this dialogue, while the color progression suggests a journey from discovery to acceptance. I developed the brand identity further with various print applications, icons and a website reskin.
Tenth Church is a community of people from many different cultural, social, and spiritual backgrounds. Serving for over 75 years in Vancouver, a bold modern approach was taken to reflect its inclusive personality. A simple wordmark was designed incorporating a graphic icon with conceptual themes of worship, welcome, transformation, outreach, and the cross.
Unlike Harry & Sally, everyone else knew this couple were meant to be together. Like Harry & Sally, the courtship was long yet beautifully anticipated by friends and family. The invitation—an homage to Joan's love of Jane Austen and Ed's fanaticism of Japanese superhero Ultraman—shows that some matches were just meant to be.
Advocus is a personalized modern private healthcare system providing customers the most current and thorough primary-care available. With offices in key markets, patients have 24/7 access to the best practitioners and expert medical professionals to maximize overall health, wellness and advocacy.
Identity system for Vancouver real estate development in Southeast False Creek. Named for it's proximity to amenities, outdoor activities, and views of Metro Vancouver, the Central logomark has a contemporary modular quality very much like the exceptional and innovative architectural design itself.