Once known as the Vancouver Typography Meetup Group, Type Brigade is Vancouver’s type speaker series, with regular typography, lettering, and type design talks from local and extended creative communities sharing their mutual love of typography. Along with hosting workshops and events, the growing popularity of the group led them to further promote themselves online with an engaging visual identity.
CitySmarts provides management consulting on business intelligence and data analytics to local governments and city planners. Avoiding literal cityscape or bar chart visuals already tread, an abstract graphic approach was employed that expressed the idea of making complex subject matter simple, understandable and customized to a city's needs. The design solution focused on process over outcomes, as an ongoing process to use data effectively as a city evolves, adjusts and adapts to change.
Pacific Interior Painting built up their business primarily via word-of-mouth, working for a network of realtors, interior designers, friends and contractors. To distinguish themselves from local competitors, a modern, clean and engaging visual identity reflects their affable professionalism, reliability, skill and continued customer satisfaction.
Domain Funding is a boutique private mortgage investment firm defined as a true expert in loan origination and administration for commercial mortgages. The multi-layered logo design confidently demonstrates their collaborative nature, their ability to adapt as needed, and their focus towards quick, direct solutions for their investors. Likewise, the tri-colour design addresses the sub-brand divisions associated with the Domain company name.
Georgia Main Food Group is the new corporate brand name for the food operations of H.Y. Louie, a successful family-led business started in 1903. This name comes from the location of the founder’s first grocery store on Georgia Street near Main in Vancouver’s Chinatown, where local food markets still operate today. Historical moodboards were compiled to inform stylistic details, tone, colour and typographic approaches to set Georgia Main apart from their competitors.
Mike Porter is a cycling instructor, fitness coach, and all about STAYING POSITIVE. He is also my friend and one of many who helped me towards a balanced life empowered by fitness. When the time came to start his own business on the East Coast, I got the call to design his logo. While he responded to a formal briefing questionnaire, I knew what it needed to be, integrating key elements of classic design, Mike’s personal tastes and how we both felt about pushing ourselves athletically.
Specialization in high-end custom portraiture led to a radical shift for photographer Greg Blue. The distinctive monogram depicts his collaborative “process to product” approach covering the emotional & rational sides of one’s personality. There is the thoughtful process of conceptualizing an individual’s story, balanced with the technical aspect of capturing the final image, or product. Also shown is an alternate concept with initial brand applications.
HERD is a new 100% text-based tool to prevent harassment in the workplace. It embodies a feeling of safety through banding together.
The logo design uses the letter D as an ear, reinforcing the idea of being listened to. It makes HER stand out prominently, as females are the initial target community. Having a logo that carries well on physical objects (stickers, posters, stencils, something with a badge-like quality) is empowering and safe, strong but not riotous, and would also carry well on social channels.
Inflammatory bowel disease (IBD) is an unpreventable, complex, chronic, relapsing and often debilitating lifelong disease that does not yet have a cure. The IBD Centre of BC is committed to IBD care, education and research. The brand identity focuses on the i in IBD:
• In the middle is the I, the individual living with this life-changing disease. It is deeply personal with the goal to help patients turn stigma/danger/fear (!) upside down. (i)
The BCNDP is the provincial arm of The New Democratic Party in British Columbia. A brand refresh was initiated in preparation for a pivotal 2017 election year. Starting with a historical audit of the visual language for provincial, federal and competitor parties, common strengths and areas for forward momentum were highlighted and built upon. Every logo element was scrutinized and refined, from the smallest graphic detail, to typography and colour for every use of print and digital branding.