LifeScan, one of the world’s leading blood glucose monitoring companies, partnered with Subplot Design to create a vibrant brand refresh. Alongside their design team I was tasked to explore human, approachable qualities for the rebrand, developing pages of script handlettering executed in various styles, and using a range of drawing implements—dip pens, marker, chisel pens & brush. Shortlisted versions reflecting the right distinct boldness, modern personality, and future-facing approach, were digitized with alternate characters or connecting links considered for each letterform.
Once known as the Vancouver Typography Meetup Group, Type Brigade is Vancouver’s type speaker series, with regular typography, lettering, and type design talks from local and extended creative communities sharing their mutual love of typography. Along with hosting workshops and events, the growing popularity of the group led them to further promote themselves online with an engaging visual identity.
My contribution to @PeriodsForPeriods, the first all-period font created to fight for free period products in North American schools. I was invited by @rethinkcanada to join designers from across the globe for this important project.
My design incorporates a droplet + a young female face. My period started in Grade 5 so it definitely affected me during my elementary & high school years. I included my alternate period made of droplets combined to symbolize blooming support.
Meadowridge School is an independent IB continuum world school, celebrating learning with a distinctive culture of caring, creativity, academic challenge, communication and intercultural understanding. While their existing crest design referenced their physical location and community metaphorically, there were challenges with certain applications and preferences towards less rigidity. I was employed to refresh the mark, exploring various pathways while injecting vitality, and progressive thinking from leadership beyond the nature/nurture rationale.
The Canadian Museums Association represents government funded organizations, with a specialized audience of museum professionals dedicated to preserving and presenting Canada’s cultural heritage nationwide and abroad. My task was to develop visual concepts and rationale to modernize their aged, monolithic brand to be more approachable, inclusive and relevant to its stakeholders. The goal was to communicate the varied connections that CMA fosters through their partnerships, while remaining broad and politically sound as a federal, bilingual and non-public facing organization.
Market One Media Group is a content marketing, strategy and creation boutique agency. As the company matured, a design rebrand and simplified name (MarketOne) was implemented to reflect a digital-first world with a modern, sophisticated look and luxury feel. The creation of an abbreviated icon and unique wordmark was led by Vancouver creative agency, Pendo.
Artefact Eyewear makes wooden glass frames—fashionable art inspired by nature that everyone can wear. “Artefact” has multiple meanings: a rare object made by a human, of cultural or historical interest. The word broken down is Arte: by or using art + Factum: something made. The aim of the logo design was to be versatile, accessible and easily recognizable to be branded in all sizes and materials on handmade pieces or wearable handcrafted pieces of art.
CitySmarts provides management consulting on business intelligence and data analytics to local governments and city planners. Avoiding literal cityscape or bar chart visuals already tread, an abstract graphic approach was employed that expressed the idea of making complex subject matter simple, understandable and customized to a city's needs. The design solution focused on process over outcomes, as an ongoing process to use data effectively as a city evolves, adjusts and adapts to change.