Rosewood Hotel Georgia’s luxurious five-star Vancouver bar experience, led us to build upon themes of mystique, taboo and "half-hidden" as per the Prohibition era. The concept of "Vintage Modern” uses sophisticated letterforms and timeless stylistic cues to bridge the past with the present. A graphic florette comprised from logotype elements, evoke a sense of gathering and energetic celebration, while referencing the mixology aspect of drink ingredients.
St Paul’s Anglican has been serving the broad Newmarket Ontario community for several decades, providing a very traditional church experience. A more modern approach was required for an evolving generation, and to manage expectations while extending to a wider demographic in need of spiritual growth and hope in their lives. The new logomark expresses St. Paul’s positive focus for growth, outreach and connection with others, no matter how diverse their backgrounds.
Webtech Wireless develops and delivers end-to-end technological solutions providing effective, efficient remote management of vehicle fleets. The iconic W speaks of their integrated computing, wireless communications and global positioning systems for sending, receiving and storing info over vast networks, as well individual parts coming together to form a single solution. The directional arrows suggest themes of speed, efficiency, reduction (costs, environmental impact) and enhancement (service & instant communications).
Earls was known for fun casual dining experiences, with their share of California & animal-themed motifs. Styles change and so had their target market (urban singles, modern couples). This logo—in use for a decade—reflected that shift, revealing a simpler grown up attitude for the restaurant chain. The classic Earls typography was replaced with a proprietary wordmark, accompanied by a graphic illustration denoting the new offerings in the bar & drink area of their sleek renovated space.
MT Enviro Tank specializes in the detection and removal of furnace oil tanks from residential and commercial properties with minimal disruption to the landscape. Their environmental consulting division, MT Enviro Tech, remediates soil contaminated by hydrocarbons from leaking tanks. To stay competitive and current, simplified naming and a brand refresh was required. The custom logotype uses color to convey each division's focus (land/earth vs. enviro/technical), while the graphic shape (oil drop or lifted tank) connects them visually.
This specialty café on Vancouver's Main Street boasts a fine selection of imported foods, baked goods and freshly made sandwiches. Founded by food stylist Joanne Facchin, the identity reflects the high quality offerings with an air of Parisian elegance.
Serving the Kerrisdale community for over 100 years, St. Mary's celebrated their centennial in 2011 with a rebrand. Inspired by the beauty and contemplative qualities of the stained glass windows, the logo uses spire shapes from Anglican architecture to help draw worshippers heavenward. The transparent interlocking 'M' shape evokes visual cues for the Holy Trinity, the community of worshippers, and the figurehead for which their parish was named. Other creative directions explored are also included here.
Dr. Winnie Su is a well-loved and respected physician specializing in family medicine and childbirth. The identity conveys the kind of audience she caters to—everyone from all ages and walks of life—and her attention to detailed personal care. The two-sided card design addresses the dual language market that she works in.
Sophia Financial Group is an experienced partnership advising mature women investors and their families with solid investment and financial planning solutions through professional networks and mentorship. Named after the goddess of wisdom, Sophia is also a feminine symbol for knowledge, support and integrity. The logomark represents future growth, the path of life, connections, leadership and the duality of this successful pairing.
Long recognized as the largest distributor of Caterpillar equipment in the world, Finning desired a strong brand identity to balance the powerful product brand of CAT while unifying the Finning brand under a new platform of delivering Solutions and Services. The revitalized logotype with custom letterforms was designed to convey progressive confidence in their leadership position. UK typographer Jeremy Tankard, was hired to review the letterforms for any further refinements, advising me with minor changes to the letters F and G to increase readability at smaller sizes.
