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Canadian Museums Association

The Canadian Museums Association represents government funded organizations, with a specialized audience of museum professionals dedicated to preserving and presenting Canada’s cultural heritage nationwide and abroad. My task was to develop visual concepts and rationale to modernize their aged, monolithic brand to be more approachable, inclusive and relevant to its stakeholders. The goal was to communicate the varied connections that CMA fosters through their partnerships, while remaining broad and politically sound as a federal, bilingual and non-public facing organization.

Market One

Market One Media Group is a content marketing, strategy and creation boutique agency. As the company matured, a design rebrand and simplified name (MarketOne) was implemented to reflect a digital-first world with a modern, sophisticated look and luxury feel. The creation of an abbreviated icon and unique wordmark was led by Vancouver creative agency, Pendo.

Artefact Eyewear

Artefact Eyewear makes wooden glass frames—fashionable art inspired by nature that everyone can wear. “Artefact” has multiple meanings: a rare object made by a human, of cultural or historical interest. The word broken down is Arte: by or using art + Factum: something made. The aim of the logo design was to be versatile, accessible and easily recognizable to be branded in all sizes and materials on handmade pieces or wearable handcrafted pieces of art. Boutique Lunettes Artefact webstore launched in 2025.

CitySmarts

CitySmarts provides management consulting on business intelligence and data analytics to local governments and city planners. Avoiding literal cityscape or bar chart visuals already tread, an abstract graphic approach was employed that expressed the idea of making complex subject matter simple, understandable and customized to a city's needs. The design solution focused on process over outcomes, as an ongoing process to use data effectively as a city evolves, adjusts and adapts to change.

Pacific Interior Painting

Pacific Interior Painting built up their business via word-of-mouth, working for a network of realtors, interior designers, and contractors. To distinguish themselves from local competitors, a modern, clean and engaging visual identity reflects their affable professionalism, reliability, skill and continued customer satisfaction. Avoiding overused imagery (bright rainbow colors, brushes or rollers), this simple graphic mark conveys angled brushes and interior dimensional space while connecting to the PACIFIC name (blue ocean, peaceful, easy, friendly).

Domain Funding

Domain Funding is a boutique private mortgage investment firm defined as a true expert in loan origination and administration for commercial mortgages. The multi-layered logo design confidently demonstrates their collaborative nature, their ability to adapt as needed, and their focus towards quick, direct solutions for their investors. Likewise, the tri-colour design addresses the sub-brand divisions associated with the Domain company name.

Georgia Main Food Group

Georgia Main Food Group is the new corporate brand name for the food operations of H.Y. Louie, a successful family-led business started in 1903. This name comes from the location of the founder’s first grocery store on Georgia Street near Main in Vancouver’s Chinatown, where local food markets still operate today. Historical moodboards were compiled to inform stylistic details, tone, colour and typographic approaches to set Georgia Main apart from their competitors.

Positive Edge

Mike Porter is a cycling instructor, fitness coach, and all about STAYING POSITIVE. He is also my friend and one of many who helped me towards a balanced life empowered by fitness. When the time came to restart his own business on the East Coast, I got the call to design his logo. While he responded to a formal briefing questionnaire, I knew what it needed to be, integrating key elements of classic design, Mike’s personal tastes and how we both felt about pushing ourselves athletically.

Greg Blue Photography

Specialization in high-end custom portraiture led to a radical shift for photographer Greg Blue. The distinctive monogram depicts his collaborative “process to product” approach covering the emotional & rational sides of one’s personality. There is the thoughtful process of conceptualizing an individual’s story, balanced with the technical aspect of capturing the final image, or product. Also shown is an alternate concept with initial brand applications.

The IBD Centre of BC

Inflammatory bowel disease (IBD) is an unpreventable, complex, chronic, relapsing and often debilitating lifelong disease that does not yet have a cure. The IBD Centre of BC is committed to IBD care, education and research. The brand identity focuses on the i in IBD:
• In the middle is the I, the individual living with this life-changing disease. It is deeply personal with the goal to help patients turn stigma/danger/fear (!) upside down. (i)

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