The Adoptive Families Association of BC required a new name, brand refresh and realignment to be inclusive and reflective of all types of people and families served. Working with Vancouver agency Affinity Bridge and writer Pete Pallett, we developed the name Belonging Network, a truly affirming brand name that truly identifies who they are, followed by a graphic visual language to reflect those same qualities.
LJRM is a team of dedicated and experienced experts helping SMBs to diversify, invest and grow promising businesses. Their vision is to create a legacy empowering their ventures to succeed, while making a meaningful difference in the community.
Domainsbot is an agile tech company working closely with businesses using deep data insights for the domain names market.
I designed a monogram that explains their ability to pivot, adapt & customize each client’s needs; their non-linear, continuous, and constant connection with data at the central core; and the expanded offerings they provide with a bigger, holistic view towards the future. A set of 25 branded icons were also designed for their Spring 2023 rebrand & website.
Sokana is a riverside community developed in the heart of Penticton. Surrounded by, and perfectly located within a rich blend of conveniences, nature wineries, and dining options, this South Okanagan development has it all.
CentralNic Reseller is a leading worldwide domain registrar that empowers customers to resell domain name related products and services.
Originally tasked to create a minimal evolution of the parent company, a brand revolution was employed for this public-facing brand, for a modern and confident visual identity refresh. Shifting from a rigid corporate look and color palette, CentralNic Reseller focused on real-world networking, further enhanced by an online brand presence that was more personal, user-friendly and relatable.
West Coast LEAF works to make transformative, structural change through law reform, legal advocacy and community engagement, for all women and people who experience gender-based discrimination.
CornerPiece Creative is the creative storytelling venture from independent filmmaker, Nicky Forsman. The brand design is Inspired by her personal philosophy of how "it’s the not the missing pieces that complete one’s life, it's the key piece that initiates it." Using the bracket framing device of filmmaking and photography, the main graphic element is both the descriptive name of her company and a heart, which is at the core of her films (stories with heart and the feels).
Online education has become a necessity along with finding innovative ways to engage students virtually. eGLASS is a transparent whiteboard with a built-in camera, capturing both instructor and written notes in the same streaming video for classroom and online access. HOVERCAM document cameras project from tabletop to screen in real-time HD resolution and is already a best seller. Hovercam & eGlass are products by parent company, PATHWAY.
My contribution to @PeriodsForPeriods, the first all-period font created to fight for free period products in North American schools. I was invited by @rethinkcanada to join designers from across the globe for this important project.
My design incorporates a droplet + a young female face. My period started in Grade 5 so it definitely affected me during my elementary & high school years. I included my alternate period made of droplets combined to symbolize blooming support.
Meadowridge School is an independent IB continuum world school, celebrating learning with a distinctive culture of caring, creativity, academic challenge, communication and intercultural understanding. While their existing crest design referenced their physical location and community metaphorically, there were challenges with certain applications and preferences towards less rigidity. I was employed to refresh the mark, exploring various pathways while injecting vitality, and progressive thinking from leadership beyond the nature/nurture rationale.
