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Rejection / Right

A rejected logo doesn’t automatically mean it’s a bad design. It may not be right for the intended client, business or time.

This was a concept for a project I was excited and proud to create in 2020. It was for a fitness community where sweat and fun is a big part of their environment. It’s a place where likeminded people connect, allowing for positive support so that different cycles in one’s workout journey can be developed & refined over time.

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