Maigo Mika | Nancy Wu Design

Maigo Mika

Having a logo designed by Nancy Wu felt like a dream come true! As a friend—and someone who has had the chance to work alongside her before—I’ve always admired her work. But seeing her creative process up close and experiencing the level of care she puts into every detail is something else entirely. What really stood out was how deeply she cared about understanding the story behind Maigo Mika. She asked thoughtful questions, did her research, and took the time to understand who I was speaking to and what I wanted the brand to say. She captured all of that perfectly in the final design—creative, professional, and with just the right amount of cheekiness, even down to the slightly off-center smile in the illustration of my face. Nancy was incredibly generous with ideas and sketches, and she guided the process so naturally as we explored different directions and refined the final logo. It was truly a privilege to work with her, and I’m so grateful she helped bring my brand to life!
— Maigo Mika, YouTuber & Blogger

Maigo Mika is a popular Canadian YouTuber with 228K followers (and growing!) living in the Japanese countryside with her blacksmith husband Jesse, and dog Pancake. Her website, social media & videos aren’t just about a foreign person living in rural Japan—her distinct point of difference are the real-life universal human stories of connection and community through a relatable narrative for a curious global audience.

We reconnected in person after a few decades and got to share our experiences of life, creativity, country and our place in the world, which informed my approach to her new brand logo. Mika shared competitors and stylistic moodboards filled with authenticity, hand drawn visuals and minimalist simplicity. Taking her friendly, welcoming icon into a nature direction, I took a nod from her personality marked by a relaxed, warm, organic & eyes-open approach to her surrounding communities and storytelling.

“Where the wind takes you” isn’t a cliché, it's a way of life Maigo Mika values and lives by daily.