MAHCP | Nancy Wu Design

MAHCP

Logo, Design, Branding, Concept Development, Guidelines, Writing

Client & Strategy: The NOW Group

Nancy dove right into helping us rebrand the Manitoba Association of health Care Professionals. This was our first project with Nancy, and it was such a delight working with her from start to finish. She really embraced the project and did her own research and brought her passion to the table. We loved that Nancy brought us into her creative process—showing us the progression from early sketches to polished branding. It allowed us to really appreciate and understand the meaning behind her designs. Nancy took time to understand the brief and the client. She was always very responsive and collaborative—taking feedback and coming back with options that moved our project closer to what the client was looking for and delivered a fantastic rebrand. This was our first project with Nancy—but certainly won't be the last!
— Joanne Deer, Partner, VP Creative & Strategy

The Manitoba Association of Health Care Professionals (MAHCP) is a union of some 7,000 allied health professionals working in a variety of health care settings, such as hospitals, clinics, long-term care homes, and community. In close collaboration with The NOW Group, we aimed to simplify, strengthen and revitalize MAHCP’s visual identity through “Our focus is you” messaging.

As we explored numerous approaches, the simplicity of their targeted message led to a distinctive clean wordmark that accentuates their vital point of difference figuratively and literally with a punctuation dot used as a confident, flexible graphic device. The design solution brings attention to the focus of innovative health care in Manitoba with every patient touchpoint, through the impact of every health care expert and leader.

“We appreciate your expertise/creative direction in the process of developing our new logo—our members love it!”
— MAHCP social manager