LJRM is a team of dedicated and experienced experts helping SMBs to diversify, invest and grow promising businesses. Their vision is to create a legacy empowering their ventures to succeed, while making a meaningful difference in the community.
From a visual perspective, I explored unique letterforms and arrangements that steered away from the world of predictably stuffy old-school financial corporations. Sketching 100+ modular approaches, I explored diversity, collaboration and flexibility (the ability to pivot or adapt while staying on course) balanced with themes of building blocks, stability and unity—qualities that parallel what LJRM is founded upon. Concepts of “building diversity together” and “impact becoming legacy” were beautifully crafted with custom embossed business cards for best first impressions.
