HERD is a new 100% text-based tool to prevent harassment in the workplace. It embodies a feeling of safety through banding together.
The logo design uses the letter D as an ear, reinforcing the idea of being listened to. It makes HER stand out prominently, as females are the initial target community. Having a logo that carries well on physical objects (stickers, posters, stencils, something with a badge-like quality) is empowering and safe, strong but not riotous, and would also carry well on social channels.