As one of the host cities for the 2026 FIFA World Cup, Vancouver’s Granville Island hosted a free outdoor viewing zone open to the public. A mini brand identity and promotional assets (based on existing guidelines by Cossette) were required to promote the 5+ week event.
Situated in an already visually busy environment, the graphic language of the rebus (a puzzle device combining pictures & letters to form words) was the clear inspiration to work well with the brand typography, bold flat colors and illustration style for thousands of local and international visitors. Additional event graphics beyond the seagull and font symbols were drawn as scalable vector art for various applications.
