Freysmiles is a successful orthodontic practice led by Drs. Gregg & Scott Frey in Allentown, Pennsylvania. Established in 1979, the refreshed brand identity was initiated by Dr. Scott Frey prior to joining his family practice. Known for their incredible personal care, skilled team, and latest orthodontic technologies, they are also continually active in community fundraisers, charities, scholarships and overall goodwill in the Lehigh Valley and with their many satisfied customers.
This Canadian non-profit organization offers individuals and businesses the opportunity to take positive action in response to the climate change problem. The circular mark illustrates both the shift from dirty to clean as well as the physical removal of greenhouse gas emissions through credible carbon offsetting. The center of the business card itself can also be removed to pass on the message.
Yaaway Media was an online video sharing social network based on the non-religious aspects of Jesus. The quote marks in the logomark emphasize an exchange of ideas and communication, and represent the 4 books of the Bible chronicling Jesus' life. The cross in the negative space implies the underlying focus of this dialogue, while the color progression suggests a journey from discovery to acceptance. I developed the brand identity further with various print applications, icons and a website reskin.
Tenth Church is a community of people from many different cultural, social, and spiritual backgrounds. Serving for over 75 years in Vancouver, a bold modern approach was taken to reflect its inclusive personality. A simple wordmark was designed incorporating a graphic icon with conceptual themes of worship, welcome, transformation, outreach, and the cross.
Steve Pinter is one of the most experienced digital retouchers and creative imagemakers in Canada, and my friend. With decades of studio knowledge in traditional prepress and digital imaging at various Vancouver production & advertising shops, Steve was ready to go solo. Having worked together professionally, the logomark whimsically captures what he is is recognized for: his black skullcap, his moustache and his focused eye for sharp detail and realism.
EAB (Exchange-A-Blade) provides building trades with high quality power tool accessories at competitive prices. The graphic shape surrounding the logotype is inspired from the carbide tip found in EAB's best-selling saw blades while the angled shape conveys an active, forward momentum found in their powerful cutting and drill products. StaySharp—their non-exchangable blade product line—was given the same slanted treatment and graphic A in the logotype thus creating a connection between both brands and reinforcing the sense of sharpness in the letterforms.
The elegant flatware in the logo reflects Chef David Hawksworth’s attention to detail, high standards of fresh ingredients and artful plating presentation. The brand design and typographic tone match appropriately to the stylish restoration of the Rosewood Hotel Georgia where this popular award-winning fine dining restaurant is located.
Advocus is a personalized modern private healthcare system providing customers the most current and thorough primary-care available. With offices in key markets, patients have 24/7 access to the best practitioners and expert medical professionals to maximize overall health, wellness and advocacy.
Highland House features contemporary apartment living in the heart of Simon Fraser’s UniverCity community. Influenced by stylish academia fashion and the natural greenery of the mountain location, a loose storyline was developed for the photographic talent (who had never met before but easily found common ground) to capture the authentic lifestyle and target audience required.
For over 25 years, BC Tree Fruits has been Western Canada’s leader in fresh produce distribution. A brand update resulted in a logo with refreshed typography and homespun graphic elements that celebrate their heritage, as shown in various conceptual applications.