Specialization in high-end custom portraiture led to a radical shift for photographer Greg Blue. The distinctive monogram depicts his collaborative “process to product” approach covering the emotional & rational sides of one’s personality. There is the thoughtful process of conceptualizing an individual’s story, balanced with the technical aspect of capturing the final image, or product. Also shown is an alternate concept with initial brand applications.
With over 30 years of diverse skills and international experience, Thomas Llewellin Architect specializes in architecture, landscape and project management. The brand concept highlights the value of connections between the duality of what TLA brings: site planning and design with project management, sustainability with vernacular architecture, and architectural knowledge with user experience. Thomas' expertise and well-rounded approach offers clients an unique, integrated point of difference.
Privately owned and operated for 35 years, Westcoast Air specialized in business and scenic travel in the Vancouver/Victoria area. With changes and growth within the company (prior to Harbour Air Seaplanes' 2010 acquisition), a contemporary identity was created while remaining mindful of their successful track record and heritage. The seagull continues to be a powerful symbol for longevity and reflects the natural beauty of their travel routes.
St Paul’s Anglican has been serving the broad Newmarket Ontario community for several decades, providing a very traditional church experience. A more modern approach was required for an evolving generation, and to manage expectations while extending to a wider demographic in need of spiritual growth and hope in their lives. The new logomark expresses St. Paul’s positive focus for growth, outreach and connection with others, no matter how diverse their backgrounds.
Fraser Academy is a school empowering the potential of students in Grades 1-12 with language-based learning disabilities. A logo design refresh was employed using crisp new typography, while maintaining the brand equity of the academy crest and roundel configuration. Prior to this, a refreshed stationery system was developed using photography depicting authentic daily activities.
Webtech Wireless develops and delivers end-to-end technological solutions providing effective, efficient remote management of vehicle fleets. The iconic W speaks of their integrated computing, wireless communications and global positioning systems for sending, receiving and storing info over vast networks, as well individual parts coming together to form a single solution. The directional arrows suggest themes of speed, efficiency, reduction (costs, environmental impact) and enhancement (service & instant communications).
Sudden Technologies is a full-service systems integrator with innovative technology services, solutions & technical expertise. They take pride in providing solutions that take the complexity out of the technology, linking business goals with desired outcomes, and connecting systems via knowledgable and skilled personnel. The brand redesign made way for a new color palette, simplified company name and a bold graphic mark that speaks to strategic partnerships, connections and networking with confidence and stability.
Family-owned Austeville Properties has been offering exceptional rental accommodations in Vancouver for over 40 years. This brand refresh highlights the diversity of buildings and neighbourhoods for those requiring flexible living, and Austeville's fine management of commercial space for retail, office and industrial. I was tasked to update their existing logomark to reflect their new modern approach, working with custom watercolor illustrations by New York-based illustrator, Barry Blitt.
Shapray Cramer Fitterman Lamer is a boutique litigation firm that specializes in corporate and commercial conflict resolution and strategic advice. Originally established as a partnership with Howard Shapray and Brad Cramer, the growth brought on with additional lawyers initiated a brand refresh to replace previous print materials and add video and news content. Modern simplicity, professionalism and experience were the key attributes addressed in the crisp typography and clean execution of the brand materials.
Freysmiles is a successful orthodontic practice led by Drs. Gregg & Scott Frey in Allentown, Pennsylvania. Established in 1979, the refreshed brand identity was initiated by Dr. Scott Frey prior to joining his family practice. Known for their incredible personal care, skilled team, and latest orthodontic technologies, they are also continually active in community fundraisers, charities, scholarships and overall goodwill in the Lehigh Valley and with their many satisfied customers.