EAB (Exchange-A-Blade) provides building trades with high quality power tool accessories at competitive prices. The graphic shape surrounding the logotype is inspired from the carbide tip found in EAB's best-selling saw blades while the angled shape conveys an active, forward momentum found in their powerful cutting and drill products. StaySharp—their non-exchangable blade product line—was given the same slanted treatment and graphic A in the logotype thus creating a connection between both brands and reinforcing the sense of sharpness in the letterforms.
For over 25 years, BC Tree Fruits has been Western Canada’s leader in fresh produce distribution. A brand update resulted in a logo with refreshed typography and homespun graphic elements that celebrate their heritage, as shown in various conceptual applications.