Logo

Thomas Llewellin Architect

With over 30 years of diverse skills and international experience, Thomas Llewellin Architect specializes in architecture, landscape and project management. The brand concept highlights the value of connections between the duality of what TLA brings: site planning and design with project management, sustainability with vernacular architecture, and architectural knowledge with user experience. Thomas' expertise and well-rounded approach offers clients an unique, integrated point of difference.

Midori

Midori is an modern, sophisticated urban development located in the heart of Metrotown. The unique, art-inspired architecture of the building incorporates a curved exterior detail, bringing forth a sense of fluidity and movement. Thus the handwritten, human quality of script lettering (reminiscent of distinctive upscale fashion brands) reflects the clean, stylish fashion-forward sensibility of the target audience and the surrounding location.

Caravan

CARAVAN was proposed as a travelling festival initiated to celebrate the best of the Thompson Okanagan region, including fresh produce, wine, recreation, First Nations culture, and yoga retreats. The logomark brings together varied letterforms travelling in single file, adopting cues from the Thompson Okanagan Tourism Association brand palette and textured qualities from the BC Tourism identity. The variations in type evoke the rugged, ever-changing landscape of the beautiful country as well as the exciting diversity of events, vendors & goods featured.

Prohibition at Rosewood Hotel Georgia

Rosewood Hotel Georgia’s luxurious five-star Vancouver bar experience, led us to build upon themes of mystique, taboo and "half-hidden" as per the Prohibition era. The concept of "Vintage Modern” uses sophisticated letterforms and timeless stylistic cues to bridge the past with the present. A graphic florette comprised from logotype elements, evoke a sense of gathering and energetic celebration, while referencing the mixology aspect of drink ingredients.

St. Paul's Anglican

St Paul’s Anglican has been serving the broad Newmarket Ontario community for several decades, providing a very traditional church experience. A more modern approach was required for an evolving generation, and to manage expectations while extending to a wider demographic in need of spiritual growth and hope in their lives. The new logomark expresses St. Paul’s positive focus for growth, outreach and connection with others, no matter how diverse their backgrounds.

Fraser Academy

Fraser Academy is a school empowering the potential of students in Grades 1-12 with language-based learning disabilities. An interim logo design refresh was employed using crisp new typography, while maintaining the brand equity of the academy crest and roundel configuration. Prior to this, a refreshed stationery system was developed using photography depicting authentic daily activities.

Webtech Wireless

Webtech Wireless develops and delivers end-to-end technological solutions providing effective, efficient remote management of vehicle fleets. The iconic W speaks of their integrated computing, wireless communications and global positioning systems for sending, receiving and storing info over vast networks, as well individual parts coming together to form a single solution. The directional arrows suggest themes of speed, efficiency, reduction (costs, environmental impact) and enhancement (service & instant communications).

Ideation + Concept Work

I’m often asked to develop concept work in the form of numerous briskly sketched ideas or digital comps. Although the finished work may be completed by other creatives, I am always grateful for the regular work, knowing I am valued by creative directors and clients for my speed, flexibility, quick-thinking and wealth of ideation output. I often tell students there’s always more than one way to tell a story visually and for logo design this is no exception.

Earls

Earls was known for fun casual dining experiences, with their share of California & animal-themed motifs. Styles change and so had their target market (urban singles, modern couples). This logo—in use for a decade—reflected that shift, revealing a simpler grown up attitude for the restaurant chain. The classic Earls typography was replaced with a proprietary wordmark, accompanied by a graphic illustration denoting the new offerings in the bar & drink area of their sleek renovated space.

MT Enviro Tank

MT Enviro Tank specializes in the detection and removal of furnace oil tanks from residential and commercial properties with minimal disruption to the landscape. Their environmental consulting division, MT Enviro Tech, remediates soil contaminated by hydrocarbons from leaking tanks. To stay competitive and current, simplified naming and a brand refresh was required. The custom logotype uses color to convey each division's focus (land/earth vs. enviro/technical), while the graphic shape (oil drop or lifted tank) connects them visually.

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