Meadowridge School is an independent IB continuum world school, celebrating learning with a distinctive culture of caring, creativity, academic challenge, communication and intercultural understanding. While their existing crest design referenced their physical location and community metaphorically, there were challenges with certain applications and preferences towards less rigidity. I was employed to refresh the mark, exploring various pathways while injecting vitality, and progressive thinking from leadership beyond the nature/nurture rationale.
Privately owned and operated for 35 years, Westcoast Air specialized in business and scenic travel in the Vancouver/Victoria area. With changes and growth within the company (prior to Harbour Air Seaplanes' 2010 acquisition), a contemporary identity was created while remaining mindful of their successful track record and heritage. The seagull continues to be a powerful symbol for longevity and reflects the natural beauty of their travel routes.
Infographic series created for the Vancouver Sun’s Weekend Review. Content would be supplied by newspaper librarian, Kate Bird, who compiles all the statistics and information. Concept, design, typographic layout and illustration—or on the rare occasion, photography + Photoshop—would be developed and completed within 1-1.5 weeks time, always working within the same rectangular space.
I’m often asked to develop concept work in the form of numerous briskly sketched ideas or digital comps. Although the finished work may be completed by other creatives, I am always grateful for the regular work, knowing I am valued by creative directors and clients for my speed, flexibility, quick-thinking and wealth of ideation output. I often tell students there’s always more than one way to tell a story visually and for logo design this is no exception.
Earls was known for fun casual dining experiences, with their share of California & animal-themed motifs. Styles change and so had their target market (urban singles, modern couples). This logo—in use for a decade—reflected that shift, revealing a simpler grown up attitude for the restaurant chain. The classic Earls typography was replaced with a proprietary wordmark, accompanied by a graphic illustration denoting the new offerings in the bar & drink area of their sleek renovated space.
Serving the Kerrisdale community for over 100 years, St. Mary's celebrated their centennial in 2011 with a rebrand. Inspired by the beauty and contemplative qualities of the stained glass windows, the logo uses spire shapes from Anglican architecture to help draw worshippers heavenward. The transparent interlocking 'M' shape evokes visual cues for the Holy Trinity, the community of worshippers, and the figurehead for which their parish was named. Other creative directions explored are also included here.
Joseph Wu is an origami master and paperfolding artist, creating unique and complex art pieces & commercial work professionally for over 40 years. The logo simplifies the basic premise of the Japanese art of origami, where dimensional forms are traditionally folded from a single square sheet of paper. The folded flap at the bottom has a three-fold purpose: to reveal the duality of the sheet (origami paper often has two color sides), to draw out a subtle W shape, and to complete the artist's beard.
Sophia Financial Group is an experienced partnership advising mature women investors and their families with solid investment and financial planning solutions through professional networks and mentorship. Named after the goddess of wisdom, Sophia is also a feminine symbol for knowledge, support and integrity. The logomark represents future growth, the path of life, connections, leadership and the duality of this successful pairing.
Yaaway Media was an online video sharing social network based on the non-religious aspects of Jesus. The quote marks in the logomark emphasize an exchange of ideas and communication, and represent the 4 books of the Bible chronicling Jesus' life. The cross in the negative space implies the underlying focus of this dialogue, while the color progression suggests a journey from discovery to acceptance. I developed the brand identity further with various print applications, icons and a website reskin.
In honour of designer/instructor Enrique Salazar (a founder of the BC Chapter of the Society of Graphic Designers of Canada), this annual event recognizes up-and-coming design students. The poster features a medal—symbolizing individual effort & recognition—made up of Salazar's profile with text about "Nurturing Creativity", the 2009 theme. On the reverse side is a fun message inspired by his personal standards. Eventually the main graphic was adopted as a logo for subsequent Salazar Awards, of which I've been a guest judge in 2012 and 2014, as well as a winner in 1991.