Identity

Offsetters

This Canadian non-profit organization offers individuals and businesses the opportunity to take positive action in response to the climate change problem. The circular mark illustrates both the shift from dirty to clean as well as the physical removal of greenhouse gas emissions through credible carbon offsetting. The center of the business card itself can also be removed to pass on the message.

Yaaway Media

Yaaway Media was an online video sharing social network based on the non-religious aspects of Jesus. The quote marks in the logomark emphasize an exchange of ideas and communication, and represent the 4 books of the Bible chronicling Jesus' life. The cross in the negative space implies the underlying focus of this dialogue, while the color progression suggests a journey from discovery to acceptance. I developed the brand identity further with various print applications, icons and a website reskin.

Tenth Church

Tenth Church is a community of people from many different cultural, social, and spiritual backgrounds. Serving for over 75 years in Vancouver, a bold modern approach was taken to reflect its inclusive personality. A simple wordmark was designed incorporating a graphic icon with conceptual themes of worship, welcome, transformation, outreach, and the cross.

Salazar Awards

In honour of designer/instructor Enrique Salazar (a founder of the BC Chapter of the Society of Graphic Designers of Canada), this annual event recognizes up-and-coming design students. The poster features a medal—symbolizing individual effort & recognition—made up of Salazar's profile with text about "Nurturing Creativity", the 2009 theme. On the reverse side is a fun message inspired by his personal standards. Eventually the main graphic was adopted as a logo for subsequent Salazar Awards, of which I've been a guest judge in 2012 and 2014, as well as a winner in 1991.

Sugoi

Sugoi is a 20-year old technical cycling apparel company founded in Vancouver. As their brand evolved to embrace runners and triathletes, a refreshed identity was initiated. The logo symbolizes a stylized S figure striving ahead, communicating the brand's forward momentum and representing core strength emanating from within. Supported by custom typography, the modern identity embodies energy, boldness, technical innovation and quality.

Pinter Creative Studio

Steve Pinter is one of the most experienced digital retouchers and creative imagemakers in Canada, and my friend. With decades of studio knowledge in traditional prepress and digital imaging at various Vancouver production & advertising shops, Steve was ready to go solo. Having worked together professionally, the logomark whimsically captures what he is is recognized for: his black skullcap, his moustache and his focused eye for sharp detail and realism.

Backstory Documentary Films

Backstory Documentary Films tells the stories behind great people, things & ideas. Founded by Los Angeles documentary filmmaker, Helmut Kobler, Backstory gives viewers something real to believe in through compelling storytelling with a deeper human focus. The logo developed from the idea that documentaries reveal the background of something, investigating history and deeper recollections in order to bring forth a fuller understanding of it.

The Roundtable

The Roundtable is an initiative to serve the calling and aspirations of Christian philanthropists, exploring what it means to give in the 21st Century. The handdrawn icon in connection with the elegant simplicity of the logotype bridges the concept of "ancient modern" by putting a human face behind the act of giving via modern means.

Hawksworth Restaurant

The elegant flatware in the logo reflects Chef David Hawksworth’s attention to detail, high standards of fresh ingredients and artful plating presentation. The brand design and typographic tone match appropriately to the stylish restoration of the Rosewood Hotel Georgia where this popular award-winning fine dining restaurant is located.

Advocus

Advocus is a personalized modern private healthcare system providing customers the most current and thorough primary-care available. With offices in key markets, patients have 24/7 access to the best practitioners and expert medical professionals to maximize overall health, wellness and advocacy.

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