Identity

Type Brigade

Once known as the Vancouver Typography Meetup Group, Type Brigade is Vancouver’s type speaker series, with regular typography, lettering, and type design talks from local and extended creative communities sharing their mutual love of typography. Along with hosting workshops and events, the growing popularity of the group led them to further promote themselves online with an engaging visual identity.

CornerPiece Creative

CornerPiece Creative is the creative storytelling venture from independent filmmaker, Nicky Forsman. The brand design is Inspired by her personal philosophy of how "it’s the not the missing pieces that complete one’s life, it's the key piece that initiates it." Using the bracket framing device of filmmaking and photography, the main graphic element is both the descriptive name of her company and a heart, which is at the core of her films (stories with heart and the feels).

eGlass / Hovercam / Pathway

Online education has become a necessity along with finding innovative ways to engage students virtually. eGLASS is a transparent whiteboard with a built-in camera, capturing both instructor and written notes in the same streaming video for classroom and online access. HOVERCAM document cameras project from tabletop to screen in real-time HD resolution and is already a best seller. Hovercam & eGlass are products by parent company, PATHWAY.

Artefact Eyewear

Artefact Eyewear makes wooden glass frames—fashionable art inspired by nature that everyone can wear. “Artefact” has multiple meanings: a rare object made by a human, of cultural or historical interest. The word broken down is Arte: by or using art + Factum: something made. The aim of the logo design was to be versatile, accessible and easily recognizable to be branded in all sizes and materials on handmade pieces or wearable handcrafted pieces of art.

CitySmarts

CitySmarts provides management consulting on business intelligence and data analytics to local governments and city planners. Avoiding literal cityscape or bar chart visuals already tread, an abstract graphic approach was employed that expressed the idea of making complex subject matter simple, understandable and customized to a city's needs. The design solution focused on process over outcomes, as an ongoing process to use data effectively as a city evolves, adjusts and adapts to change.

Pacific Interior Painting

Pacific Interior Painting built up their business via word-of-mouth, working for a network of realtors, interior designers, and contractors. To distinguish themselves from local competitors, a modern, clean and engaging visual identity reflects their affable professionalism, reliability, skill and continued customer satisfaction. Avoiding overused imagery (bright rainbow colors, brushes or rollers), this simple graphic mark conveys angled brushes and interior dimensional space while connecting to the PACIFIC name (blue ocean, peaceful, easy, friendly).

Domain Funding

Domain Funding is a boutique private mortgage investment firm defined as a true expert in loan origination and administration for commercial mortgages. The multi-layered logo design confidently demonstrates their collaborative nature, their ability to adapt as needed, and their focus towards quick, direct solutions for their investors. Likewise, the tri-colour design addresses the sub-brand divisions associated with the Domain company name.

Positive Edge

Mike Porter is a cycling instructor, fitness coach, and all about STAYING POSITIVE. He is also my friend and one of many who helped me towards a balanced life empowered by fitness. When the time came to start his own business on the East Coast, I got the call to design his logo. While he responded to a formal briefing questionnaire, I knew what it needed to be, integrating key elements of classic design, Mike’s personal tastes and how we both felt about pushing ourselves athletically.

Greg Blue Photography

Specialization in high-end custom portraiture led to a radical shift for photographer Greg Blue. The distinctive monogram depicts his collaborative “process to product” approach covering the emotional & rational sides of one’s personality. There is the thoughtful process of conceptualizing an individual’s story, balanced with the technical aspect of capturing the final image, or product. Also shown is an alternate concept with initial brand applications.

The IBD Centre of BC

Inflammatory bowel disease (IBD) is an unpreventable, complex, chronic, relapsing and often debilitating lifelong disease that does not yet have a cure. The IBD Centre of BC is committed to IBD care, education and research. The brand identity focuses on the i in IBD:
• In the middle is the I, the individual living with this life-changing disease. It is deeply personal with the goal to help patients turn stigma/danger/fear (!) upside down. (i)

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