Identity

Greg Blue Photography

Specialization in high-end custom portraiture led to a radical shift for photographer Greg Blue. The distinctive monogram depicts his collaborative “process to product” approach covering the emotional & rational sides of one’s personality. There is the thoughtful process of conceptualizing an individual’s story, balanced with the technical aspect of capturing the final image, or product. Also shown is an alternate concept with initial brand applications.

The IBD Centre of BC

Inflammatory bowel disease (IBD) is an unpreventable, complex, chronic, relapsing and often debilitating lifelong disease that does not yet have a cure. The IBD Centre of BC is committed to IBD care, education and research. The brand identity focuses on the i in IBD:
• In the middle is the I, the individual living with this life-changing disease. It is deeply personal with the goal to help patients turn stigma/danger/fear (!) upside down. (i)

BC New Democratic Party

The BCNDP is the provincial arm of The New Democratic Party in British Columbia. A brand refresh was initiated in preparation for a pivotal 2017 election year. Starting with a historical audit of the visual language for provincial, federal and competitor parties, common strengths and areas for forward momentum were highlighted and built upon. Every logo element was scrutinized and refined, from the smallest graphic detail, to typography and colour for every use of print and digital branding.

Attendease

Attendease is a cloud-based events management platform for users to effortlessly create, manage and organize event planning. Supporting their positioning line of “Simplify. Organize. Grow.” I was tasked to develop the primary Hive/Bee design concepts and visual language to tie in with themes of strength, sharing, collaboration, organization and productivity.

Harrison Hot Springs Resort & Spa

Harrison Hot Springs Resort & Spa has been the favourite short trip getaway in the lower mainland area for many families and couples. With the same visual identity for over a decade, it was time to refresh the main brand & spa while keeping focus on their core audiences and main features: their unique hot springs, water recreation and relaxation.

Sacred Canopy

Sacred Canopy is a storytelling guild sharing sacred stories to connect and unite cultural communities. The guild acts as a hub for developing and distributing story guild resources, connecting deeply with the human experience via theater arts and performance. The logo design hints at storytelling and building blocks using a combination of shapes to suggest sound, digital feeds & window frames (with both artistic and holistic symbolism). This combination of graphic elements serves the idea of linking different stories, faiths, cultures, performers, and audiences.

Westcoast Air

Privately owned and operated for 35 years, Westcoast Air specialized in business and scenic travel in the Vancouver/Victoria area. With changes and growth within the company (prior to Harbour Air Seaplanes' 2010 acquisition), a contemporary identity was created while remaining mindful of their successful track record and heritage. The seagull continues to be a powerful symbol for longevity and reflects the natural beauty of their travel routes.

Seduction by Colour

For over 40 years, Colette Gouin has been passionate with her painting, emotively capturing the raw colour and textures of nature on large scale canvases. Promotional pieces for Colette's 2014 Vancouver exhibition celebrate her “Seduction by Colour”, providing viewers and fans alike a closer glimpse at the dynamic energy found in her beautifully layered brushwork. The show was a resounding success with the majority of works sold and proceeds of select pieces donated to Pediatric Cancers Survivorship Society of BC.

Webtech Wireless

Webtech Wireless develops and delivers end-to-end technological solutions providing effective, efficient remote management of vehicle fleets. The iconic W speaks of their integrated computing, wireless communications and global positioning systems for sending, receiving and storing info over vast networks, as well individual parts coming together to form a single solution. The directional arrows suggest themes of speed, efficiency, reduction (costs, environmental impact) and enhancement (service & instant communications).

Sudden Technologies

Sudden Technologies is a full-service systems integrator with innovative technology services, solutions & technical expertise. They take pride in providing solutions that take the complexity out of the technology, linking business goals with desired outcomes, and connecting systems via knowledgable and skilled personnel. The brand redesign made way for a new color palette, simplified company name and a bold graphic mark that speaks to strategic partnerships, connections and networking with confidence and stability.

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