Identity

Sacred Canopy

Sacred Canopy is a storytelling guild sharing sacred stories to connect and unite cultural communities. The guild acts as a hub for developing and distributing story guild resources, connecting deeply with the human experience via theater arts and performance. The logo design hints at storytelling and building blocks using a combination of symbolic shapes to suggest sound, digital feeds & window frames (with both artistic and holistic meaning). This combination of graphic elements serves the idea of linking different stories, faiths, cultures, performers, and audiences.

Westcoast Air

Privately owned and operated for 35 years, Westcoast Air specialized in business and scenic travel in the Vancouver/Victoria area. With changes and growth within the company (prior to Harbour Air Seaplanes' 2010 acquisition), a contemporary identity was created while remaining mindful of their successful track record and heritage. The seagull continues to be a powerful symbol for longevity and reflects the natural beauty of their travel routes.

Seduction by Colour

For over 40 years, Colette Gouin has been passionate with her painting, emotively capturing the raw colour and textures of nature on large scale canvases. Promotional pieces for Colette's 2014 Vancouver exhibition celebrate her “Seduction by Colour”, providing viewers and fans alike a closer glimpse at the dynamic energy found in her beautifully layered brushwork. The show was a resounding success with the majority of works sold and proceeds of select pieces donated to Pediatric Cancers Survivorship Society of BC.

Webtech Wireless

Webtech Wireless develops and delivers end-to-end technological solutions providing effective, efficient remote management of vehicle fleets. The iconic W speaks of their integrated computing, wireless communications and global positioning systems for sending, receiving and storing info over vast networks, as well individual parts coming together to form a single solution. The directional arrows suggest themes of speed, efficiency, reduction (costs, environmental impact) and enhancement (service & instant communications).

Sudden Technologies

Sudden Technologies is a full-service systems integrator with innovative technology services, solutions & technical expertise. They take pride in providing solutions that take the complexity out of the technology, linking business goals with desired outcomes, and connecting systems via knowledgable and skilled personnel. The brand redesign made way for a new color palette, simplified company name and a bold graphic mark that speaks to strategic partnerships, connections and networking with confidence and stability.

Austeville Properties

Family-owned Austeville Properties has been offering exceptional rental accommodations in Vancouver for over 40 years. This brand refresh highlights the diversity of buildings and neighbourhoods for those requiring flexible living, and Austeville's fine management of commercial space for retail, office and industrial. I was tasked to update their existing logomark to reflect their new modern approach, working with custom watercolor illustrations by New York-based illustrator, Barry Blitt.

Shapray Cramer Fitterman Lamer

Shapray Cramer Fitterman Lamer is a boutique litigation firm that specializes in corporate and commercial conflict resolution and strategic advice. Originally established as a partnership with Howard Shapray and Brad Cramer, the growth brought on with additional lawyers initiated a brand refresh to replace previous print materials and add video and news content. Modern simplicity, professionalism and experience were the key attributes addressed in the crisp typography and clean execution of the brand materials.

Freysmiles Orthodontics

Freysmiles is a successful orthodontic practice led by Drs. Gregg & Scott Frey in Allentown, Pennsylvania. Established in 1979, the refreshed brand identity was initiated by Dr. Scott Frey prior to joining his family practice. Known for their incredible personal care, skilled team, and latest orthodontic technologies, they are also continually active in community fundraisers, charities, scholarships and overall goodwill in the Lehigh Valley and with their many satisfied customers.

Joseph Wu Origami

Joseph Wu is an origami master and paperfolding artist, creating unique and complex art pieces & commercial work professionally for over 40 years. The logo simplifies the basic premise of the Japanese art of origami, where dimensional forms are traditionally folded from a single square sheet of paper. The folded flap at the bottom has a three-fold purpose: to reveal the duality of the sheet (origami paper often has two color sides), to draw out a subtle W shape, and to complete the artist's beard.

Spinsight

Developed at the University of Edinburgh, Spinsight's technologies generate real-time 3D animations of live sports events, automatically tracking player movement & behavior. The logomark delivers a sense of spinning or motion detected by the software through a circular icon that conveys computer sight, flexibility and adaptability to change, all coming together towards a single solution. The brand identity was created to attract investors for purchase, with the target goal effectively reached as anticipated.

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