Icon Design

Ideation + Concept Work

I’m often asked to develop concept work in the form of numerous briskly sketched ideas or digital comps. Although the finished work may be completed by other creatives, I am always grateful for the regular work, knowing I am valued by creative directors and clients for my speed, flexibility, quick-thinking and wealth of ideation output. I often tell students there’s always more than one way to tell a story visually and for logo design this is no exception.

St. Mary's Kerrisdale

Serving the Kerrisdale community for over 100 years, St. Mary's celebrated their centennial in 2011 with a rebrand. Inspired by the beauty and contemplative qualities of the stained glass windows, the logo uses spire shapes from Anglican architecture to help draw worshippers heavenward. The transparent interlocking 'M' shape evokes visual cues for the Holy Trinity, the community of worshippers, and the figurehead for which their parish was named. Other creative directions explored are also included here.

Yaaway Media

Yaaway Media was an online video sharing social network based on the non-religious aspects of Jesus. The quote marks in the logomark emphasize an exchange of ideas and communication, and represent the 4 books of the Bible chronicling Jesus' life. The cross in the negative space implies the underlying focus of this dialogue, while the color progression suggests a journey from discovery to acceptance. I developed the brand identity further with various print applications, icons and a website reskin.

Salazar Awards

In honour of designer/instructor Enrique Salazar (a founder of the BC Chapter of the Society of Graphic Designers of Canada), this annual event recognizes up-and-coming design students. The poster features a medal—symbolizing individual effort & recognition—made up of Salazar's profile with text about "Nurturing Creativity", the 2009 theme. On the reverse side is a fun message inspired by his personal standards. Eventually the main graphic was adopted as a logo for subsequent Salazar Awards, of which I've been a guest judge in 2012 and 2014, as well as a winner in 1991.

Logo Design

No design project is too small, where the need is just as great to convey the right brand personality of a given product or service that is uniquely theirs to own. My goal is to always create appropriate, thoughtful and distinctive results that tell compelling stories of what they do or mean to those they serve and connect with. Visual storytelling that sticks.

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