LifeScan, one of the world’s leading blood glucose monitoring companies, partnered with Subplot Design to create a vibrant brand refresh. Alongside their design team I was tasked to explore human, approachable qualities for the rebrand, developing pages of script handlettering executed in various styles, and using a range of drawing implements—dip pens, marker, chisel pens & brush. Shortlisted versions reflecting the right distinct boldness, modern personality, and future-facing approach, were digitized with alternate characters or connecting links considered for each letterform.
This limited edition card (580 prints) was designed to give each side equal importance, showcasing letterpress printing and creative contributors, as a multi-purpose Spicers Paper promotional piece. The 2-step idea of THINK (process) & MAKE (execution), reads in either direction and communicates no matter how it's viewed. The concept is that when people THINK (outward, lots of ideation), it leads to the desire to do or MAKE something (inward, thus the blind deboss), to get inspired or start a dialogue, and continue the creative cycle.
Serving the Kerrisdale community for over 100 years, St. Mary's celebrated their centennial in 2011 with a rebrand. Inspired by the beauty and contemplative qualities of the stained glass windows, the logo uses spire shapes from Anglican architecture to help draw worshippers heavenward. The transparent interlocking 'M' shape evokes visual cues for the Holy Trinity, the community of worshippers, and the figurehead for which their parish was named. Other creative directions explored are also included here.