Tenth Church is a community of people from many different cultural, social, and spiritual backgrounds. Serving for over 75 years in Vancouver, a bold modern approach was taken to reflect its inclusive personality. A simple wordmark was designed incorporating a graphic icon with conceptual themes of worship, welcome, transformation, outreach, and the cross.
Sugoi is a 20-year old technical cycling apparel company founded in Vancouver. As their brand evolved to embrace runners and triathletes, a refreshed identity was initiated. The logo symbolizes a stylized S figure striving ahead, communicating the brand's forward momentum and representing core strength emanating from within. Supported by custom typography, the modern identity embodies energy, boldness, technical innovation and quality.